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COURSE DURATION |
6 Months + 3 Months of Internship Attendance is mandatory |
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START DATE |
October |
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APPLICATION DEADLINE |
15th July |
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ADMISSION EXAMS |
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COSTS |
€. 11500,00 |
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DEPARTMENT |
Marketing |
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LANGUAGE |
Italian |
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DOWNLOAD |
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Notes |
From January 2011 course fees may be subject to variation. Please contact the Information and Orientation Office for details. |
The sales point uniquely represents the relationship between a brand and the consumer and has a strategic importance for fashion companies. The purpose of the course is to produce highly specialised professionals with management, organizational and interpersonal skills, capable of filling positions in the retail environment with career development in the commercial and marketing divisions of a company.
In addition to providing an overview of the fashion system and products available, the course includes the study of strategic operative marketing, concentrating on retail marketing, an analysis of buying and consumer trends, visual merchandising, communication and promotional techniques at the point of sale.
Students will also acquire the necessary knowledge, methods and skills for the economic and financial management of the sales point, the fashion output process, human resources management and customer relations management.
ELIGIBILITY
The Master is open to graduates (or equivalent), final year students and professionals with at least 2/3 years experience in the retail sector.
HOW TO APPLY
The course is open to a limited number of participants. The selection procedure for admission consists of an aptitude test, practical exam and interview.
Retail manager
Store manager
Store director
District manager
Merchandising manager
Sales assistant
Stock manager
Business director
Franchise manager
Fashion system & product
Fashion and lifestyle; Evolution and trends, the Fashion Business; Distribution system from trend research to product development; Materials and the production planning process.
Retail Marketing & Visual Marketing
Strategic operative marketing; Evolution of and support for fashion retail; Distribution strategies and organizational models; Business Intelligence.
Visual marketing
From the concept to the retail catalogue, Consumer behaviour; The buying process; Product personalization; Emotional marketing and consumer experience; Customer relations management.
Interpersonal skills
Communications psychology and sales relations; Team building; Human resources management; Motivational techniques and methods.
Case study and project work
Analyses of retail and merchandising policies.
Tests and final presentation of project work.
The Careers of Fashion
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Summer 2010 at Polimoda offers a pared-down selection of our most popular courses, from the classics to the most innovative new subjects.
It is not necessary to take an entrance exam, you will need to send your CV so that we can be sure of the participants’ level of qualifications and motivation.
What are you waiting for? Book your Polimoda Summer Course!
