Course
The Undergraduate in Fashion Business is a wide and complete statement program, perfectly balancing cultural and practical skills to shape you as a Businessperson. Become a manager or executive who plays within a corporate team or an entrepreneur who achieves success by founding a new company.Â
These leading figures have the skills to start and run fashion business units, retail chains, e-commerce businesses, single brands and agencies, using both conventional and unconventional promotion tools inside and outside the box.Â
Classes are held by teachers from the industry with hands-on and original materials. Fashion Business students have access to monthly guest lectures from experts and visionaries, an immense library and computer labs. Field trips to companies, fashion shows and trade fairs in Italy and Europe as well as applied projects with companies are organized throughout the program.
Each academic year includes a total of 600 hours of instructional activities and grants 60 Polimoda credits. The acquisition of credits is contingent upon passing individual subjects.
The course is completed with an internship in a fashion company at the end of the fourth year.
Mentorship
Mentors share tools, guidance, motivation and resources with students throughout their program. They play an important role in the professional lives of young students.
Paolo Cigognini
Senior Vice President of Global Communications and Media at Tom Ford
Mentor for the 4th year
Paolo Cigognini is Senior Vice President of Global Communications and Media at Tom Ford, where he is in charge of ensuring that the brand’s communications and image are consistent and unified across all sectors. At Tom Ford, Cigognini oversees a broad range of responsibilities, from brand equity and strategic communications to paid, owned and earned media.
Prior to joining Tom Ford, Cigognini was Chief Marketing Officer at Alexander McQueen (2017 – 2023), Chief Marketing Officer and E-Commerce Director at Dolce & Gabbana (2014 – 2016) and, before that, Worldwide Communications Director at Bottega Veneta (2010 – 2014) and Communications Director (UK, France, Middle East) at Bulgari (2004 – 2010).
Curriculum
The curriculum of the course includes a range of subjects that will help students develop their skills and knowledge in the field. Some of the key topics covered include:
- Fashion Culture
- Product & Production
- Financials
- Fashion Management
- Fashion Communications
- Fashion Merchandising & Buying
- Fashion Retail
- Report and Data Production
- Career OrientationÂ
- Branding & Entrepreneurship
- Soft Skills
Requirements
In order to be eligible for this course, you will need to be selected after the admission process.
Basic requirements are:
- Curriculum Vitae (CV) with motivation letter
- English language proficiency
- Secondary school (high school) diploma or equivalent
Careers
Based on abilities and acquired skills, Fashion Business graduates qualify for jobs in fashion management (Fashion Merchandiser, Marketing Manager, Finance Manager, Buyer, Retail Manager and Brand Manager), agencies (Strategic Planner, Fashion Trend Forecaster, Communications Manager, Account Manager and Client Director), press (Editor, Journalist) as well as Freelance Project Managers and Entrepreneurs in the fashion and luxury fields.
