The Undergraduate in Fashion Business is a wide and complete statement program, perfectly balancing cultural and practical skills to shape you as a Businessperson. Become a manager or executive who plays within a corporate team or an entrepreneur who achieves success by founding a new company.
These leading figures have the skills to start and run fashion business units, retail chains, e-commerce businesses, single brands and agencies, using both conventional and unconventional promotion tools inside and outside the box.
Classes are held by teachers from the industry with hands-on and original materials. Fashion Business students have access to monthly guest lectures from experts and visionaries, an immense library and computer labs. Field trips to companies, fashion shows and trade fairs in Italy and Europe as well as applied projects with companies are organized throughout the program.
Lessons amount to a total of 600 contact hours and the overall obtainment of 60 credits per year.
The course is completed with an internship in a fashion company at the end of the fourth year.
Mentors share tools, guidance, motivation and resources with students throughout their program. They play an important role in the professional lives of young students.
Chief Marketing Officer at Alexander McQueen
Mentor for the 4th year
Paolo Cigognini is Chief Marketing Officer at Alexander McQueen. In the four years since he joined the Kering-owned luxury brand, he has been responsible for masterminding, implementing and communicating its positioning worldwide and has established its image at the forefront of international fashion.
Prior to joining McQueen, Cigognini was Chief Marketing Officer and E-Commerce Director at Dolce & Gabbana (2014 – 2016) and, before that, Worldwide Communications Director at Bottega Veneta (2010 – 2014) and Communications Director (UK, France, Middle East) at Bulgari (2004 – 2010).
The curriculum of the course includes a range of subjects that will help students develop their skills and knowledge in the field. Some of the key topics covered include:
- Fashion Culture
- Product & Production
- Fashion Management
- Fashion Communications
- Fashion Merchandising & Buying
- Fashion Retail
- Report and Data Production
- Career Orientation
- Branding & Entrepreneurship
- Soft Skills
In order to be eligible for this course, you will need to be selected after the admission process.
Basic requirements are:
- Curriculum Vitae (CV) with motivation letter
- English language proficiency
- Secondary school (high school) diploma or equivalent
Based on abilities and acquired skills, Fashion Business graduates qualify for jobs in fashion management (Fashion Merchandiser, Marketing Manager, Finance Manager, Buyer, Retail Manager and Brand Manager), agencies (Strategic Planner, Fashion Trend Forecaster, Communications Manager, Account Manager and Client Director), press (Editor, Journalist) as well as Freelance Project Managers and Entrepreneurs in the fashion and luxury fields.