Fashion Business

Vision, marketing and communication
The Undergraduate in Fashion Business is a wide and complete statement program, perfectly balancing cultural and practical skills to form visionary Brand Managers, Trend Forecasters, Fashion Entrepreneurs, Marketing Managers and Finance Managers. These leading figures have the skills to start and run fashion business units, retail chains, e-commerce businesses, single brands, agencies and whole portfolios, using conventional and unconventional promotion tools both inside and outside the box.


  • Level: Undergraduate
  • Duration: 4 years
  • Cost:18,000 per year
  • Language: English
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Start:September 28th 2020
End:June 12th 2021

The upcoming edition of this program will begin in October 2020. If the conditions do not allow an experience on campus, we are prepared and committed to moving courses online until we are able to welcome our students at Polimoda.


This program offers vertical progress, starting with the basic skills in all areas during the first academic year to practical skills in the third year. The final year offers master’s level learning, once students’ soft skills and sense of leadership are developed. Horizontal progress is guaranteed with two projects per year and includes a personal portfolio.

Courses are run by teachers from the industry with hands-on, original materials. Fashion Business students have access to monthly guest lectures from experts and visionaries, an immense library and computer labs. Field trips to companies, fashion shows and trade fairs in Italy and Europe, as well as applied projects with companies, are all organized throughout the four years.

Candidates with a secondary school (high school) diploma or equivalent are eligible and selected after the admission process. English language proficiency is required. Lessons take place from October to June, and amount to a total of 600 contact hours. The course is completed with an internship in a fashion company at the end of the fourth year. Each academic year is worth 60 credits.

Study plan

First Year: Foundation
Fashion System, Contemporary Fashion, Sociology of Imaginary, Graphic Design, Fashion Marketing, Fashion Operations, Fashion Communications, History of Costume & Iconography, Textile Science, Art & Fashion, Consumer Behavior.

Second Year: Trends
Trend Forecasting, Color & Materials, Craft to Business, Product Management, Start-up Management, Business Administration, Web Marketing & Communications, Press to Impress, Fashion Writing, Category Merchandising.

Third Year: Industry
Category Merchandising, Fashion Buying, Consumer Behavior, Retail Management, E-Commerce, Event Management, Press Office & PR, Strategic Branding, Omnichannel Marketing, Global Economy, Industry Project.

Fourth Year: Branding
Brand Management, Strategic Planning, Design Management, Art Direction, Account Management, Financial Management, Legal Affairs & Fashion Business Law, Project Management, Fashion Leadership and Public Speaking, Brand & Corporate Valuation in Fashion, Fashion Finance, HR Management.

Learning outcomes

Upon successful completion of the undergraduate program, students will be able to:

  • Ideate, launch and successfully run a new fashion business.
  • Manage all steps of the fashion cycle, including fashion trend forecasting, production, marketing, finance, distribution and communication.
  • Develop new visions in response to unfamiliar problems in unpredictable working contexts.
  • Work effectively with others, capitalizing on differences in thinking, experience and skills.
  • Go beyond theoretical knowledge to gain a practical understanding of fashion management problems.

Career opportunities

Based on the student’s personal abilities and the skills acquired, the course qualifies graduates for jobs in fashion management (Merchandiser, Marketing Manager, Finance Manager, Buyer, Retail Manager, Brand Manager and, ultimately, CEO of a Fashion House), agencies (Strategic Planner, Fashion Trend Forecaster, Communications Manager, Account Manager, Client Director), press (Editor, Journalist) as well as freelance Project Managers and Entrepreneurs in the fashion and luxury fields.

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