Fashion Brand Management

Fashion Brand Management

Key information
  • Level:Short
  • Duration:1 month
  • Cost:4.500,00 €
  • Language:English
Editions
  • Spring
    Start: February 27, 2023
    End: March 25, 2023
  • Summer
    Start: July 3, 2023
    End: July 29, 2023
  • Fall
    Start: September 4, 2023
    End: September 30, 2023
  • Winter
    Start: November 20, 2023
    End: December 16, 2023

Course

Fashion Brand Management is a short course providing the basic skills needed to enter the fashion system as a Brand Manager. This is a professional who has a central role and a complete profile with both managerial and visionary skills, who is able to create, manage, sell and communicate the identity of a brand.

The curriculum includes: multi-disciplinary research incorporating psychology, anthropology, and sociology of the imaginary; brand identity studies through innovation, business design and brand construction; brand strategy with trend spotting, marketing, placement, competition and uniqueness; brand management, looking at merchandising, distribution and legal affairs; fashion communications; digital media; and the organization and curation of shows and events.

The program also includes visits to some of the most iconic fashion venues in Florence, such as: Gucci Garden, the museum dedicated to the Italian fashion house with classic clothing and handbag exhibits, and the Salvatore Ferragamo Museum, a fashion museum dedicated to the life and work of Italian shoe designer Salvatore Ferragamo and his eponymous company. 

The main lecturers on this course are industry professionals who have years of experience in the field. They can help students narrow down their career focus and pursue their desired career paths.

Requirements

Application requirements are:

  • English language proficiency

Certificates

Once you complete the short course in Fashion Design, you will receive Polimoda’s Official Certificate of Attendance.

This certificate will strengthen your CV and expand your career opportunities.

Contacts

For more information on this course, our Orientation team has you covered. We’re available from Monday to Friday between 9:00am and 5:00pm CET.

Contact us via the live chat or the request information form, call us at +39 055 2750628 or register for our next Open Day.

We’re happy to help in the way that works best for you.

Fashion Brand Management

Key information
  • Level:Short
  • Duration:1 month
  • Cost:4.500,00 €
  • Language:English
Editions
  • Spring
    Start: February 27, 2023
    End: March 25, 2023
  • Summer
    Start: July 3, 2023
    End: July 29, 2023
  • Fall
    Start: September 4, 2023
    End: September 30, 2023
  • Winter
    Start: November 20, 2023
    End: December 16, 2023