Fashion Brand Management

A Deep Identity Representation

A true alchemist of fashion brands masters the mechanisms that govern their life cycles with guidance emanating from lucid visions of the future.


  • Level: Master
  • Duration: 9 months
  • Cost:28,000
  • Language: English
Are you inspired by this course?
Start:October 4th 2021
End:June 11th 2022
Start:March 28th 2022
End:December 3rd 2022


The Master in Fashion Brand Management is the most up-to-date program at Polimoda. It is known for its visionary, active, creative and relational qualities, ideal for individuals sparkling with charisma. Welcome to the big bad world of Brand Managers. 

Brand Managers are experts in creating, preserving and reshaping the identity of a brand. They speak to the subconscious and win the battles going on in the minds of consumers. One day, they'll become the CEO.

This program features three main areas: Vision; the tuning between human, society and industry that makes brands relevant; Management, the strategic marketing of a business model in real case scenarios and Communications, the creation and delivery of a sense-based message to seduce and aggregate.

This intensive specialization program is run by teachers from the industry and international guest lecturers. Field trips to trade fairs, fashion shows, companies and corporate museums are included as well as internship opportunities. 

Lessons take place from October to June or from April to December and amount to a total of 700 contact hours. There is the possibility of completing the program with an internship at a fashion company, leading to the overall obtainment of 80 credits. English language proficiency and attendance are required. Candidates are eligible and selected after the admission process. 

Upon completion of the Master, students will be automatically given the possibility to partake in the Polimoda Talent program.

Learning modules

  • Fashion Foundations
  • Brand Management
  • Merchandising & Operations
  • Fashion Communications

Career opportunities

Brand Manager graduates, formed by a method based on the creation of original materials, can work in a wide range of areas in fashion companies, trend or communications agencies and other industries driven by the expression of identity such as technology, art, publishing, cinema and music.


Discover our scholarship opportunities for the upcoming academic year here.

The upcoming edition of this program will begin in April 2021. Polimoda will continue monitoring the Italian government’s safety advice and update its procedures as requirements change. Due to Covid 19, field trips and visits that cannot be done safely will be postponed and/or cancelled. If the conditions do not allow an experience on campus, we are prepared and committed to moving courses online until we are able to welcome our students at school.

Featured image: Janie, Ponte Vecchio - Postcards from Florence.

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