The Master in Fashion Brand Management is the most up-to-date program at Polimoda. It is known for its visionary, active, creative and relational qualities, ideal for individuals sparkling with charisma. Welcome to the big bad world of Brand Managers.
Brand Managers are experts in creating, preserving and reshaping the identity of a brand. They speak to the subconscious and win the battles going on in the minds of consumers. One day, they’ll become the CEO.
This program features three main areas: Vision; the tuning between human, society and industry that makes brands relevant; Management, the strategic marketing of a business model in real case scenarios and Communications, the creation and delivery of a sense-based message to seduce and aggregate.
This intensive specialization program is run by teachers from the industry and international guest lecturers. Field trips to trade fairs, fashion shows, companies and corporate museums are included.
Lessons amount to a total of 700 contact hours and the overall obtainment of 80 credits.
This course is completed with the possibility of an internship in a fashion company.
The curriculum of the course includes a range of subjects that will help students develop their skills and knowledge in the field. Some of the key topics covered include:
- Fashion Foundations
- Brand Management
- Merchandising & Operations
- Fashion Communications
In order to be eligible for this course, you will need to be selected after the admission process.
Basic requirements are:
- Curriculum Vitae (CV) with motivation letter
- English language proficiency
- Bachelor’s degree (or equivalent) or professional work experience in a related field
Brand Manager graduates, formed by a method based on the creation of original materials, can work in a wide range of areas in fashion companies, trend or communications agencies and other industries driven by the expression of identity such as technology, art, publishing, cinema and music.