Fashion Brand Management

A true alchemist of fashion brands masters the mechanisms that govern their life cycles with guidance emanating from lucid visions of the future.


  • Level: Master
  • Duration: 9 months
  • Cost:28,000
  • Language: English
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Start:October 3rd 2022
End:June 17th 2023
Start:March 27th 2023
End:December 2nd 2023


The Master in Fashion Brand Management is the most up-to-date program at Polimoda. It is known for its visionary, active, creative and relational qualities, ideal for individuals sparkling with charisma. Welcome to the big bad world of Brand Managers. 

Brand Managers are experts in creating, preserving and reshaping the identity of a brand. They speak to the subconscious and win the battles going on in the minds of consumers. One day, they'll become the CEO.

This program features three main areas: Vision; the tuning between human, society and industry that makes brands relevant; Management, the strategic marketing of a business model in real case scenarios and Communications, the creation and delivery of a sense-based message to seduce and aggregate.

This intensive specialization program is run by teachers from the industry and international guest lecturers. Field trips to trade fairs, fashion shows, companies and corporate museums are included as well as internship opportunities. 

Lessons take place from October to June or from April to December and amount to a total of 700 contact hours. There is the possibility of completing the program with an internship at a fashion company, leading to the overall obtainment of 80 credits. English language proficiency and attendance are required. Candidates are eligible and selected after the admission process. 

Upon completion of the Master, students will be automatically given the possibility to partake in the Polimoda Talent program.

Learning modules

  • Fashion Foundations
  • Brand Management
  • Merchandising & Operations
  • Fashion Communications


Brand Manager graduates, formed by a method based on the creation of original materials, can work in a wide range of areas in fashion companies, trend or communications agencies and other industries driven by the expression of identity such as technology, art, publishing, cinema and music.


For more information on this course, our Orientation team has you covered. We're available from Monday to Friday between 9:00am and 5:00pm CET.

Contact us via the live chat or the request information form, call us at +39 055 2750628 or register for our next Open Day

We’re happy to help in the way that works best for you.

Polimoda will continue monitoring the Italian government’s safety advice and update its procedures as requirements change. Due to Covid 19, field trips and visits that cannot be done safely will be postponed and/or cancelled. If the conditions do not allow an experience on campus, we are prepared and committed to moving courses online until we are able to welcome our students at school.

Featured image: Janie, Ponte Vecchio - Postcards from Florence.

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