Fashion Marketing & Communications

Unfollow the old idea of you and find the stroke of genius that makes the difference.  

KEY INFORMATION

  • Level: Master
  • Duration: 9 months
  • Cost:28,000
  • Language: English
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Editions
April
Start:March 28th 2022
End:December 3rd 2022
January
Start:January 16th 2023
End:September 23rd 2023

Overview

The Master in Fashion Marketing & Communications is a sharp professional program, focusing on creative and technical omnichannel marketing strategies applied to the new digital fashion system. 
 
Fashion is the most complete expression of society and understanding its complexity is paramount for its marketing. Learn how to gather information from different sources, write a marketing plan and suggest practical actions for maximizing a company’s visibility.
 
This program promotes immediate entry into the workforce and includes several areas such as digital fashion, social communications, marketing trends, packaging, graphic design, strategic planning and brand communications. Everything is interconnected in contemporary fashion practice.
 
The three words contained in its title, Fashion, Marketing and Communications, also happen to be the main teaching areas. Above or below the line, conventional or unconventional, online or offline and a selection of images, numbers or words; the overall purpose is to convey clear and effective messages.
 
This intensive specialization program is run by teachers from the industry and features international guest lecturers. Two projects, the launch of a magazine and the marketing of a company, will be ready to present in a personal portfolio. The program is completed with two experiential moments: a visit to Pitti Uomo and Milan Fashion Week.

Lessons take place from January to October or April to December and amount to a total of 700 contact hours. There is the possibility of completing the program with an internship at a fashion company, leading to the overall obtainment of 80 credits. English language proficiency and attendance are required. Candidates are eligible and selected after the admission process. 

Upon completion of the Master, students will be automatically given the possibility to partake in the Polimoda Talent program.

Learning modules

  • Fashion Foundations
  • Fashion Marketing
  • Fashion Communications
  • Set & Productions

Careers

A career as a Marketing & Communications Manager —whether for a company, an online or paper publication, or an advertising agency— requires a logical personality, the ability to organize a big quantity of data and the perfect stroke of genius that makes the difference.

Contact

For more information on this course, our Orientation team has you covered. We're available from Monday to Friday between 9:00am and 5:00pm CET.

Contact us via the live chat or the request information form, call us at +39 055 2750628 or register for our next Open Day

We’re happy to help in the way that works best for you.

Polimoda will continue monitoring the Italian government’s safety advice and update its procedures as requirements change. Due to Covid 19, field trips and visits that cannot be done safely will be postponed and/or cancelled. If the conditions do not allow an experience on campus, we are prepared and committed to moving courses online until we are able to welcome our students at school.

Featured image: Polina, Piazza del Carmine - Postcards from Florence.

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