Course
The Master in Fashion Marketing & Communications is a comprehensive program that delves into marketing and communication strategies applied to the fashion and lifestyle industry, specifically tailored for the ever-evolving digital fashion landscape.
This program provides a deep understanding of the fashion industry’s complexities by studying marketing strategies that need to be converted into communication actions to obtain larger brand visibility and awareness, as well as a connection with the indicated target clients. Students will experience a holistic approach through the possibility of practically realizing their ideas and bringing them to life through photography, styling, video and web design.
This intensive specialization program is not merely academic; it’s a journey guided by industry experts and enriched by the wisdom of international guest lecturers. Through hands-on experience, you will complete two projects: a marketing plan for a mid-sized fashion or lifestyle brand, and a multiplatform branded content campaign. These projects will become valuable assets in your personal portfolio, showcasing your ability to translate theory into practical outcomes.
The course includes a total of 700 hours of instructional activities and grants 80 Polimoda credits. The acquisition of credits is contingent upon passing individual subjects.
This course is completed with the possibility of an internship in a fashion company.
Curriculum
The curriculum of the course includes a range of subjects that will help students develop their skills and knowledge in the field. Some of the key topics covered include:
- Contemporary Fashion: Delving into the nuanced understanding of fashion in the present day, exploring its cultural significance, trends, and evolving expressions
- Fashion Marketing: Gaining insights into the intricacies of coordinating various facets within a fashion company to maximize performance, profitability, and customer satisfaction, all while aligning with contemporary market demands
- Fashion Communications: Mastery of the art of effectively communicating fashion and lifestyle concepts, exploring the strategies and channels that resonate with modern audiences
- Set & Productions: Immersion in the creative realm of content production, specifically tailored for fashion communications. Learning how to conceptualize, plan, and execute visually captivating campaigns and productions that tell compelling fashion stories
Requirements
In order to be eligible for this course, you will need to be selected after the admission process.
Basic requirements are:
- Curriculum Vitae (CV) with motivation letter
- English language proficiency
- Bachelor’s degree (or equivalent) or professional work experience in a related field
Careers
Based on individual character and acquired skills, you can become the next:
Communication Specialist
A Communication Specialist in the fashion industry is the guardian of a brand’s image and reputation. They craft compelling narratives, manage media relationships, and develop communication strategies to maintain consistent and impactful messaging.
Marketing Specialist
A Marketing Specialist in fashion is the driving force behind brand promotion. They conduct thorough market research, orchestrate marketing campaigns, oversee advertising initiatives, and continually analyze performance to maximize sales and brand visibility.
Social Media Manager
The role of a Social Media Manager is to dominate the digital landscape. They curate and schedule engaging content, foster online communities, and execute targeted ad campaigns to captivate and expand the brand’s online audience.
PR & Influencer Marketing Manager
PR & Influencer Marketing Managers are orchestrators of a brand’s media presence and influencer collaborations. They cultivate influencer relationships, plan and execute PR campaigns, monitor media coverage and gauge the impact of influencer partnerships to enhance brand visibility and credibility.
