Fashion Marketing & Communications

To Follow or to be Followed
In partnership with F*hits / Mentorship by Alice Ferraz

Unfollow the old idea of you and find the stroke of genius that makes the difference.  


  • Level: Master
  • Duration: 9 months
  • Cost:28,000
  • Language: English
Are you inspired by this course?
Start:April 12th 2021
End:December 11th 2021
Start:January 17th 2022
End:July 23rd 2022


The Master in Fashion Marketing & Communications is a sharp professional program, focusing on creative and technical omnichannel marketing strategies applied to the new digital fashion system. 
Fashion is the most complete expression of society and understanding its complexity is paramount for its marketing. Learn how to gather information from different sources, write a marketing plan and suggest practical actions for maximizing a company’s visibility.
This program promotes immediate entry into the workforce and includes several areas such as digital fashion, social communications, marketing trends, packaging, graphic design, strategic planning and brand communications. Everything is interconnected in contemporary fashion practice.
The three words contained in its title, Fashion, Marketing and Communications, also happen to be the main teaching areas. Above or below the line, conventional or unconventional, online or offline and a selection of images, numbers or words; the overall purpose is to convey clear and effective messages.
This intensive specialization program is run by teachers from the industry and features international guest lecturers. Two projects, the launch of a magazine and the marketing of a company, will be ready to present in a personal portfolio. The program is completed with two experiential moments: a visit to Pitti Uomo and Milan Fashion Week.

Lessons take place from January to October or April to December and amount to a total of 700 contact hours. There is the possibility of completing the program with an internship at a fashion company, leading to the overall obtainment of 80 credits. English language proficiency and attendance are required. Candidates are eligible and selected after the admission process. 

Upon completion of the Master, students will be automatically given the possibility to partake in the Polimoda Talent program.


Alice Ferraz
Alice Ferraz
Digital Influencer and Founder of F*hits

Catalyst, blogger and digital guru Alice Ferraz is considered one of the 20 most powerful women in Brazil by Forbes Magazine, and is ranked in the BoF 500 for her role in shaping Brazil’s luxury market while supporting local designers. Ferraz first launched her own PR agency in 1996, and has since served star clients ranging from Moda Operandi to Caudalié and Marc Jacobs. In 2010, she launched Fhits, Brazil’s first network of bloggers considered one of the top ten most innovative companies only two years after its release. The digital media house – which includes Clooset, Brazil’s first social commerce platform – today hosts more than 300 digital influencers and roughly 40 million visitors on its multiplatform every month, making it South America’s largest online audience for a beauty, fashion and lifestyle website.

Learning modules

  • Fashion Marketing
  • PR & Events
  • Digital Strategy & Communications

Career opportunities

A career as a Marketing & Communications Manager —whether for a company, an online or paper publication, or an advertising agency— requires a logical personality, the ability to organize a big quantity of data and the perfect stroke of genius that makes the difference.


F*hits is a digital media company founded by Alice Ferraz.

Creating links between people and brands through digital influencers, F*Hits engages online and offline media with true Phygital Experience.

Today, they are a team of over 17 digital publishers, 180 influencers and are the first digital media company with the largest female audience in Latin America.

The upcoming edition of this program will begin in January 2021. Polimoda will continue monitoring the Italian government’s safety advice and update its procedures as requirements change. Due to Covid 19, field trips and visits that cannot be done safely will be postponed and/or cancelled. If the conditions do not allow an experience on campus, we are prepared and committed to moving courses online until we are able to welcome our students at school.

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