Fashion Marketing & Communications

Make your plans
In partnership with F*hits / Mentorship by Alice Ferraz
Fashion Marketing & Communications is an analytical program to create the master planner. This is the person who gathers information from different sources, writes a marketing plan and suggests practical actions for maximising a company’s visibility. Fashion is the most complete expression of society, and understanding its complexity is paramount for its marketing.


  • Level: Master
  • Duration: 9 months
  • Cost:28,000
  • Language: English
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Start:June 15th 2020
End:March 6th 2021
Start:January 18th 2021
End:September 19th 2021


This master course perfectly integrates the three words contained in its title, Fashion, Marketing and Communications into the teaching areas. Above and below the line, conventional or unconventional, online or offline, using images, numbers or words; the overall purpose is to uniquely convey messages that are clear and effective.

Taught by teachers from the industry and featuring international guest lecturers, Fashion Marketing & Communications is practical with two projects ready to present in a personal portfolio; the launch of a magazine and the marketing of a company. The course is completed with two experiential moments; a visit to Pitti Uomo and Milan Fashion Week, and internship opportunities.

Lessons take place from January to October or June to February and amount to a total of 700 contact hours. There is the possibility of completing the course with an internship in a fashion company, leading to the overall obtainment of 80 credits. English language proficiency and attendance are required. Candidates are eligible and selected after the admission process. 

Study plan

The three areas, Fashion, Marketing and Communications take concrete form in the following modules:
Contemporary Fashion; Sociology of the Imaginary; Fashion Trend Forecasting; Business Intelligence; Fashion Marketing; Digital Marketing & Communications; Fashion Styling; Digital Styling; Strategic Planning & Copywriting; Account Management; Events, PR & Press Office; Media Buying & Planning; Advertising.

Fashion Marketing & Communications also features an extensive program of seminars and guest lectures such as: Fashion Writing & Journalism; Editorial Content Management; Fashion Blogging; Web Content Curation; Photography and Video Making; Visual Display; Packaging; Public Speaking Techniques.

Learning outcomes

Upon successful completion of the master course, students will be able to:

  • Write a marketing plan and suggest practical actions for maximizing a company’s visibility.
  • Manage the conventional and/or unconventional, online and/or offline communications strategies.
  • Develop a complete strategic plan, from social and product insights to the roll-out of all activities and related costs.
  • Develop and maximize original creative and out-of-the-box ideas in moodboards, key visuals, prints, claims, books, integrated off- and online campaigns, videos, social media contents, packagings, guerrilla promotions and social events.
  • Effectively deliver formal presentations in front of a variety of live audiences.

Career opportunities

A career as a Marketing & Communications Manager, whether it is in a company, an online or paper publication, or an advertising agency, requires a logical character and the ability to organise a big quantity of data. It also requires a stroke of genius that makes the difference, as long as marketing formulas are never infallible.


F*hits is a digital media company founded by Alice Ferraz.

Creating links between people and brands through digital influencers, F*Hits engages online and offline media with true Phygital Experience.

Today, they are a team of over 17 digital publishers, 180 influencers and are the first digital media company with the largest female audience in Latin America.


Alice Ferraz
Alice Ferraz
Digital Influencer and Founder of F*hits

Catalyst, blogger and digital guru Alice Ferraz is considered one of the 20 most powerful women in Brazil by Forbes Magazine, and is ranked in the BoF 500 for her role in shaping Brazil’s luxury market while supporting local designers. Ferraz first launched her own PR agency in 1996, and has since served star clients ranging from Moda Operandi to Caudalié and Marc Jacobs. In 2010, she launched Fhits, Brazil’s first network of bloggers considered one of the top ten most innovative companies only two years after its release. The digital media house – which includes Clooset, Brazil’s first social commerce platform – today hosts more than 300 digital influencers and roughly 40 million visitors on its multiplatform every month, making it South America’s largest online audience for a beauty, fashion and lifestyle website.

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