Creative Direction

Can’t Stop Us
Mentorship by Torsten Hochstetter

Talent isn’t enough. But if you’ve got the grit and backbone to crush the design game, you’re the Creative Director we’ve been searching the streets for. 


  • Level: Master
  • Duration: 9 months
  • Cost:28,000
  • Language: English
Are you inspired by this course?
Start:October 4th 2021
End:June 11th 2022


The Master in Creative Direction is a wide and deep program created to shape the newest and highest evolution of the Fashion Designer. This is how you become a Creative Director. 

This individual leads a design studio, the identity of a fashion brand and special projects with the typical sensorial and conceptual approach required from art management.

With an eye on activewear and a hand on luxury athleisure, take your design to the next level.

The Master in Creative Direction is based on three main areas: Design, trend and cultural research resulting in a fully visualized concept; Brand, market analysis resulting in brand identity strategy and Communications, the creation of written, visual and motion content delivered by a team.

This intensive specialization program gives students access to shows, trade fairs, exhibitions and museums in Italy and Europe as well as internship opportunities. It is run by teachers and guests from the industry who are dedicated to reviewing one-to-one student progress. The final project is a concept book that will be featured in a design installation at Villa Favard in front of a jury.

Lessons take place from October to June and amount to a total of 700 contact hours. There is the possibility of completing the program with an internship at a fashion company, leading to the overall obtainment of 80 credits. English language proficiency and experience in the field are required. Candidates with work experience or relevant studies in fashion and related fields are eligible and selected after the admission process.

Upon completion of the Master, students will be automatically given the possibility to partake in the Polimoda Talent program.


Torsten Hochstetter
Torsten Hochstetter
Creative Director

Torsten Hochstetter has over 26 years’ experience in the sportswear industry. Before devoting 7 years to his recent role as Global Creative Director of Puma and leading the global product design team, Hochstetter served as Creative Director of Adidas for 15 years, working as Head of Design at Adidas Tokyo before shifting to lead the American design team in Portland, Oregon. Following his tenure at Adidas, he was Creative Director of surf brand O’Neill. Hochstetter’s career began with a tailoring apprenticeship in Munich, studying at Polimoda in Florence and eventually taking on the role of Menswear/Accessories Designer for s.Oliver group.

Learning modules

  • Fashion Design
  • Fashion Branding
  • Fashion Communications

Career opportunities

A career as a Creative Director is built through talent, tenacity and connections. The students with the best CVs, consistent progress and impressive final projects are offered contacts with companies, wide exposure in Polimoda’s official communications and Linda Loppa’s tutorship.

Discover more

Watch Linda Loppa, Polimoda's Advisor of Strategy and Vision, share her secrets about being a successful Creative Director in the 6th episode of Best Jobs in the World – Stories from the Fashion Industry, a series of open-access video lessons taught by leading fashion industry experts.

Creative Direction with Linda Loppa | Best Jobs in the World #6

Cover: Alex Barkov captured by Federica Fioravanti

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