Fashion Business

The Business of Fashion
Mentorship by Paolo Cigognini

If you want your journey to the future to be a business trip, walk through the fashion business gates with both eyes on the prize, taking charge of your destiny to reach the ultimate dream. The sky's the limit for the untamed success you have in mind. 


  • Level: Undergraduate
  • Duration: 4 years
  • Cost:18,000 per year
  • Language: English
Are you inspired by this course?
Start:September 26th 2022
End:June 17th 2023


The Undergraduate in Fashion Business is a wide and complete statement program, perfectly balancing cultural and practical skills to shape you as a Businessperson. Become a manager or executive who plays within a corporate team or an entrepreneur who achieves success by founding a new company. 

These leading figures have the skills to start and run fashion business units, retail chains, e-commerce businesses, single brands, agencies and whole portfolios, using both conventional and unconventional promotion tools inside and outside the box. 
Classes are held by teachers from the industry with hands-on and original materials. Fashion Business students have access to monthly guest lectures from experts and visionaries, an immense library and computer labs. Field trips to companies, fashion shows and trade fairs in Italy and Europe as well as applied projects with companies are organized throughout the four-year program.

Candidates with a secondary school (high school) diploma or equivalent are eligible and selected after the admission process. English language proficiency is required. Lessons take place from October to June and amount to a total of 600 contact hours. The course is completed with an internship in a fashion company at the end of the fourth year. Each academic year is worth 60 credits.

Mentor for the 4th year

Paolo Cigognini

Chief Marketing Officer at Alexander McQueen

Paolo Cigognini is Chief Marketing Officer at Alexander McQueen. In the four years since he joined the Kering-owned luxury brand, he has been responsible for masterminding, implementing and communicating its positioning worldwide and has established its image at the forefront of international fashion. Prior to joining McQueen, Cigognini was Chief Marketing Officer and E-Commerce Director at Dolce & Gabbana (2014 - 2016) and, before that, Worldwide Communications Director at Bottega Veneta (2010 - 2014) and Communications Director (UK, France, Middle East) at Bulgari (2004 - 2010).

Learning modules

  • Fashion Culture
  • Product & Production
  • Financials
  • Fashion Management
  • Fashion Communications
  • Fashion Merchandising & Buying
  • Fashion Retail
  • Report and Data Production
  • Career Orientation 
  • Branding & Entrepreneurship
  • Soft Skills

Career opportunities

Based on abilities and acquired skills, Fashion Business graduates qualify for jobs in fashion management (Fashion Merchandiser, Marketing Manager, Finance Manager, Buyer, Retail Manager, Brand Manager and, ultimately, CEO of a Fashion House), agencies (Strategic Planner, Fashion Trend Forecaster, Communications Manager, Account Manager, Client Director), press (Editor, Journalist) as well as Freelance Project Managers and Entrepreneurs in the fashion and luxury fields.


Discover our scholarship opportunities for the upcoming academic year here.

Polimoda will continue monitoring the Italian government’s safety advice and update its procedures as requirements change. Due to Covid 19, field trips and visits that cannot be done safely will be postponed and/or cancelled. If the conditions do not allow an experience on campus, we are prepared and committed to moving courses online until we are able to welcome our students at school.

Featured image: Cecilia, Piazza Strozzi - Postcards from Florence.

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