- Level: Master
- Duration: 9 months
- Cost: € 28,000
- Language: English
The Art Director of a magazine is the über-talented professional behind each issue’s every detail, the mastermind responsible for creating innovative layouts with breakthrough typefaces, design elements, and photography—all for the purpose of telling a story that impacts nearly every aspect of the readership’s life, gripping its attention from cover to cover. This is a person fueled by a never-ending, intense desire to produce content based on originality of thought, expression, and visions with a primary concern: to inspire and guide the team towards the creation of an ironclad editorial project.
An Art Director’s day is packed with visual meetings with editors, run-throughs with the fashion department, being on set to give directions to still-life photographers and prop stylists, and, of course, actually sitting down to conceive and design layouts. This role also requires a number of managerial aspects – for example, working to deadlines and budgets with graphic designers, copywriters, journalists, editors, influencers, advertising professionals and media buyers. The course includes the chance to visit Condé Nast’s offices in Milan, a behind-the-scenes look at the Vogue editorial world, a chance to attend one of its exclusive editorial shoots and a visit to a design studio within the Vogue Talents network.
The course will be completed through the application and completion of two main projects: a restyling action and the creation of a brand new fashion or luxury magazine. These projects will become an important asset of the student’s portfolio. Lessons take place from October to June and amount to a total of 700 contact hours. There is the possibility of completing the course with an internship in a fashion company, leading to the overall obtainment of 80 credits. English language proficiency and attendance are required. Candidates are eligible and selected after the admission process.
Upon completion of the Master, students will be automatically given the possibility to partake in the Polimoda Talent program.
The Master’s program is vertically structured in order to tackle all the various aspects of the multi-faced world of magazine media, following 5 modules, each of them with a final exercise plus a Final Project dedicated to a Magazine Start-Up or a Restyling Action on a pre-existing publication, as follows:
- Lifestyle - Culture & Management: Contemporary Fashion, Omnichannel Marketing, Fashion Business Administration, Independent Publishing Impresario.
- Streetwear - Creative Writing & Fashion: Fashion Journalism, Creative Writing or Copywriting, Fashion Merchandising, High Street Fashion.
- Hype - Advertising & Media Planning: Advertising & Accounting, Fashion Trend Forecasting & Fashion Future, Digital Marketing, Strategic Planning.
- Visual Trends - Graphic Design & Photography: Design Thinking, Graphic Design, Fashion Typography, Press to Impress, Photology, Fashion Styling, Video-making.
- Art Direction - Branding & Future: Sociology of Imaginary, Fashion Branding, Art Direction, Style and Visual Culture.
Upon successful completion of the master course, students will be able to:
- Create the visual identity, aesthetic layout and budget of a fashion publication.
- Use multi-disciplinary creative practices to translate a concept into dynamic visual communication.
- Curate layouts, typefaces, tones of voice, visuals, editorials, advertising, photography and design elements.
- Develop original, never-before-seen formats and creative products that provide engaging experiences for multiple audiences.
- Generate contemporary forms of storytelling that impact nearly every aspect of the readership’s life.
Vogue Italia, published for the first time in 1964, has created a style of its own while making space for new ways of expression. Following 28 years under the direction of Franca Sozzani, Emanuele Farneti took over, directing Vogue Italia since January 2017.
Vogue Italia is the reference point of fashion. It transformed fashion into media, interpreting it as an engine of cultural and economic development.
The image, Vogue’s most crucial element, is recognized in Italy and worldwide and is the language that makes this magazine universal. Additionally, the quality of the written content is possible thanks to the involvement of talented collaborators and major international brands.