The Master in Fashion Art Direction, operated in partnership with Vogue Italia, forms a multi-dimensional professional who is skilled in the world of magazine media, graphic design and typography.
The Art Director of a magazine is the über-talented professional behind an issue’s every detail and the mastermind responsible for creating innovative layouts with breakthrough typefaces, design elements and photography. They tell the stories that impact nearly every aspect of the readership’s life, gripping its attention from cover to cover. This is a person fueled by a never-ending and intense desire to produce content based on originality of thought, expression and vision with a primary concern: to inspire and guide the team towards the creation of an ironclad editorial project.
An Art Director’s day is full of visual meetings with editors, run-throughs with the fashion department, set days to give directions to still-life photographers and prop stylists, and, of course, actually sitting down to conceive and design layouts. This role also requires a number of managerial aspects such as sticking to deadlines and budgets with graphic designers, copywriters, journalists, editors, influencers, advertising professionals and media buyers.
This intensive specialization program is run by teachers and international lecturers with the direct intervention of skilled professionals from Vogue Italia, ensuring hands-on and in-depth knowledge of the industry.
The program includes a visit to the Condé Nast offices in Milan, a behind-the-scenes look at the Vogue editorial world, a chance to attend one of its exclusive editorial shoots and a visit to a design studio within the Vogue Talents network. The program will be completed through the application and completion of two main projects: a rebranding and the creation of a brand-new fashion or luxury magazine. These projects will become an important asset of the student’s portfolio.
Lessons amount to a total of 700 contact hours and the overall obtainment of 80 credits.
This course is completed with the possibility of an internship in a fashion company.
Vogue Italia, published for the first time in 1964, has created a style of its own while making space for new ways of expression. Following 28 years under the direction of Franca Sozzani, Francesca Ragazzi took over, directing Vogue Italia since September 2021.
Vogue Italia is the reference point of fashion. It transformed fashion into media, interpreting it as an engine of cultural and economic development.
The image, Vogue’s most crucial element, is recognized in Italy and worldwide and is the language that makes this magazine universal. Additionally, the quality of the written content is possible thanks to the involvement of talented collaborators and major international brands.
The curriculum of the course includes a range of subjects that will help students develop their skills and knowledge in the field. Some of the key topics covered include:
- Fashion Foundations
- Art Direction
- Fashion Communications
- Set & Productions
In order to be eligible for this course, you will need to be selected after the admission process.
During the application you are required to upload a Portfolio including an overview of your previous work with samples and photos.
Basic requirements are:
- Curriculum Vitae (CV) with motivation letter
- English language proficiency
- Bachelor’s degree (or equivalent) or professional work experience in a related field
Endowed with an imaginative but strong character, Fashion Art Direction graduates can lead the way and create a shared vision for Magazines and Publications, Full-Service Communication Agencies and Luxury and Fashion Companies, both offline and online. Another career path could involve launching a Fashion Studio, taking on the role of a storyteller and ultimately creating an exciting and balanced 360° sensory experience.