Fashion Marketing

Consumer Behavior

Course The Consumer Behavior Online Course is designed to delve into the complexity of fashion consumers’ buying behavior. It provides an in-depth exploration of how consumers’ emotions, attitudes, and preferences influence their purchasing decisions, ranging from the initial decision to buy, how they use it, and whether they continue to purchase or dispose of the …

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Fashion Marketing & Merchandising

Course The Short course in Fashion Marketing & Merchandising presents the figure of the Marketing Manager. This person understands fashion products and how to sell them, as well as how to achieve non-competition in a scenario where superabundance and market saturation has radically changed consumer attitudes. The curriculum includes: a study of contemporary fashion including …

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Fashion Marketing & Communications

Course The Master in Fashion Marketing & Communications is a sharp professional program, focusing on creative and technical omnichannel marketing strategies applied to the new digital fashion system. Fashion is the most complete expression of society and understanding its complexity is paramount for its marketing. Learn how to gather information from different sources, write a …

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Fashion Marketing Management

The Undergraduate in Fashion Marketing Management in partnership with Microsoft Garage is an applicative program, revisiting ideas and shaping managers who are focused on digital transformation with the ability to secure the business of fashion companies.