Fashion Marketing

Consumer Behavior

Course The Consumer Behavior Online Course is designed to delve into the complexity of fashion consumers’ buying behavior. It provides an in-depth exploration of how consumers’ emotions, attitudes and preferences influence their purchasing decisions, ranging from the initial decision to buy, how they use it and whether they continue to purchase or dispose of the […]

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Fashion Marketing & Communications

Course The Master in Fashion Marketing & Communications is a comprehensive program that delves into marketing and communication strategies applied to the fashion and lifestyle industry, specifically tailored for the ever-evolving digital fashion landscape. This program provides a deep understanding of the fashion industryโ€™s complexities by studying marketing strategies that need to be converted into

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