Consumer Behavior

Consumer Behavior

Key information
  • Level:Online
  • Duration:1 week
  • Cost:1.000,00 €
  • Language:English
Editions
  • Winter
    Start: February 19, 2024
    End: February 24, 2024
  • Spring
    Start: April 15, 2024
    End: April 19, 2024

Course

The Consumer Behavior Online Course is designed to delve into the complexity of fashion consumers’ buying behavior. It provides an in-depth exploration of how consumers’ emotions, attitudes and preferences influence their purchasing decisions, ranging from the initial decision to buy, how they use it and whether they continue to purchase or dispose of the item in the future.

The primary objective of this course is to equip students with a robust research methodology. This will enable them to comprehend and anticipate purchasing behavior, providing invaluable insights for anyone interested in the intersection of fashion and consumer psychology.

Esteemed industry professionals, possessing extensive experience, serve as the chief lecturers for this course. They are adept at guiding students to fine-tune their career goals and offer invaluable insights into the practicalities of studying at Polimoda.

Delivered entirely remotely, the course structure comprises 3-hour online lessons, spanning across five days.

Outcomes

Upon successful completion of this course, students will gain:

  • The ability to conduct both primary and secondary research
  • An understanding of decision-making processes related to the needs, wants, and desires of fashion consumers
  • The ability to anticipate buying behavior, providing critical insights for marketing and product development

Requirements

Application requirements are:

  • English language proficiency
  • Secondary school (high school) diploma or equivalent

Contacts

For more information on this course, our Orientation team has you covered. We’re available from Monday to Friday between 9:00am and 5:00pm CET.

Contact us via the live chat or the request information form, call us at +39 055 2750628 or register for our next Open Day.

We’re happy to help in the way that works best for you.

Consumer Behavior

Key information
  • Level:Online
  • Duration:1 week
  • Cost:1.000,00 €
  • Language:English
Editions
  • Winter
    Start: February 19, 2024
    End: February 24, 2024
  • Spring
    Start: April 15, 2024
    End: April 19, 2024