Course
The Consumer Behavior Online Course is designed to delve into the complexity of fashion consumers’ buying behavior. It provides an in-depth exploration of how consumers’ emotions, attitudes and preferences influence their purchasing decisions, ranging from the initial decision to buy, how they use it and whether they continue to purchase or dispose of the item in the future.
The primary objective of this course is to equip students with a robust research methodology. This will enable them to comprehend and anticipate purchasing behavior, providing invaluable insights for anyone interested in the intersection of fashion and consumer psychology.
Esteemed industry professionals, possessing extensive experience, serve as the chief lecturers for this course. They are adept at guiding students to fine-tune their career goals and offer invaluable insights into the practicalities of studying at Polimoda.
Delivered entirely remotely, the course structure comprises 3-hour online lessons, spanning across five days.
Outcomes
Upon successful completion of this course, students will gain:
- The ability to conduct both primary and secondary research
- An understanding of decision-making processes related to the needs, wants, and desires of fashion consumers
- The ability to anticipate buying behavior, providing critical insights for marketing and product development
Requirements
Application requirements are:
- English language proficiency
