- Level: Master
- Duration: 9 months
- Cost: € 28,000
- Language: English
Taught by teachers from the industry and including international guest lecturers, the Master in Fashion Merchandising & Buying features two main projects: the first focuses on a re-merchandising plan while the second on a buying plan for a multi-brand store. The final result of each assignment can be included and presented in a personal portfolio. The course is completed by field trips to first-tier production sites and cutting-edge points of sale.
Lessons take place from June to March and amount to a total of 700 contact hours. Thereafter, there is the possibility of completing the course with an internship in a fashion company, leading to the overall obtainment of 80 credits. English language proficiency and attendance are required. Candidates are eligible and selected after the admission process.
The two areas, Fashion Panorama and Operative Tools, are broken-down into the following modules:
Contemporary Fashion, Fashion Trend Forecasting, Fashion Merchandising, Fashion Buying Techniques, Fashion Law & Trademarks, Consumer Behavior and Customer Relationship Management, Business & Retail Management, Fashion Styling, Visual Merchandising, Photoshopping, Product Development, Omnichannel Marketing and Advertising, E-Commerce, and Fashion Operations.
Fashion Merchandising & Buying also features seminars and workshops to underline the milestones of the product life-cycle: producing, showing, buying, delivering, exposing and selling.
Upon successful completion of the master course, students will be able to:
- Achieve a complete understanding of current industry developments and gain a superior forecasting ability.
- Manage all operative tools related to merchandising and buying techniques.
- Review competitor analyses and benchmarking to identify business opportunities.
- Manage all stages of a purchase order, making negotiations on commercial terms and developing a seasonal sales strategy.Supervise photo shoots for advertising campaigns, promotions, showrooms, e-commerces and the catwalk.
A career as Merchandiser or Buyer can develop from intermediate steps and roles in E-commerce, Multi-brand and Fashion Brand environments to then evolve and grow into Retail Manager. Depending on past experience and academic achievement during the course, employment placement can include contracting firms, brands, buying offices and major retailers.
In his current tenure since 2014, Bruce Pask has served as a fashion editor and stylist at notable fashion publications for two decades, holding fashion directorial posts at T: The New York Times Style Magazine, GQ Magazine and Cargo Magazine. His extensive styling and costume work with Annie Leibovitz has included numerous covers and celebrity features in Vanity Fair, as well as campaigns for The Sopranos and American Express. He has styled campaigns and runway shows for top clients over the years and has been a stylist/creative consultant for magazines from Fantastic Man to Hercules and Wonderland. He was also costume designer for the Broadway revivals of Design for Living and Promises, Promises. He received Emmy honors for his designs for the 2010 Kennedy Center Honors television broadcast and co-costume designed, along with Oscar-nominated designer Julie Weiss, the 85th and 86th Annual Academy Awards.