The Short course in Fashion Marketing & Merchandising presents the figure of the Marketing Manager. This person understands fashion products and how to sell them, as well as how to achieve non-competition in a scenario where superabundance and market saturation has radically changed consumer attitudes.
The curriculum includes: a study of contemporary fashion including fashion systems, trade fairs, designers, and brands; the study of working with fabrics, knitwear and leather products; design concepts; 3D techniques and product development; fashion merchandising and collection planning, and line and product industrialisation; the study of consumer behavior, market appeal and competition analysis.
The program also includes visits to some of the most iconic fashion venues in Florence, such as: Gucci Garden, the museum dedicated to the Italian fashion house with classic clothing and handbag exhibits, and the Salvatore Ferragamo Museum, a fashion museum dedicated to the life and work of Italian shoe designer Salvatore Ferragamo and his eponymous company.
The main lecturers on this course are industry professionals who have years of experience in the field. They can help students narrow down their career focus and pursue their desired career paths.
Application requirements are:
- English language proficiency
Once you complete the short course in Fashion Marketing & Merchandising, you will receive Polimoda’s Official Certificate of Attendance.
This certificate will strengthen your CV and expand your career opportunities.