- Level: Undergraduate
- Duration: 3 years
- Cost: € 18,000 per year
- Language: English
The Undergraduate in Fashion Marketing Management is an applicative program, revisiting the idea of marketing and management by going to the heart of the matter and zeroing in on factories, companies, producers and markets. The focus is on becoming more sustainable and digital.
This program shapes Fashion Coordinators and Fashion Managers capable of supervising and coordinating the Marketing, Merchandising, Buying, Operations, Production and Purchasing areas. This individual understands the peculiarities of the fashion industry, converting ideas into a perfectly working machine able to generate a return of investment and respecting a given budget. They can develop, merchandise and distribute the right product for the right market, securing the business of any fashion company today while working on a better future tomorrow.
Vertical progress if offered, starting with basic skills in all areas during the first academic year to metric and performative abilities in the third year. Once students' soft skills and sense of leadership are developed, master's level learning is offered in the final year. Horizontal progress is guaranteed with two projects per year and includes a personal portfolio.
Classes are held by teachers who represent the Tuscan legacy of textile and leather production as well as by lecturers from all over the world. Fashion Marketing Management students have access to monthly guest lectures, an immense library and computer labs. Field trips to companies, fashion shows and trade fairs in Italy and Europe as well as applied projects with companies are all organized throughout the three-year program.
Candidates with a secondary school (high school) diploma or equivalent are eligible and selected after the admission process. English language proficiency is required. Lessons take place from October to June, and amount to a total of 600 contact hours. The course is completed with an internship in a fashion company at the end of the third year. Each academic year is worth 60 credits.
Mentor for the 3rd year
Anita Wong's career in the retail industry began three decades ago when she was hired as a Marketing Officer at Esprit’s first flagship store in Asia and promoted to Buying Manager. Inspired by her mentor Joyce Ma, Wong started working at Joyce Boutique as a Buyer and returned to the company as Vice President of Merchandising. She joined Christian Dior Asia Pacific as Merchandising Director in 2011 before taking on the same role at Club 21 in Singapore. From 2016 to 2020, she worked as a Dior consultant. Wong now works as a Merchandising Consultant for international companies.
- Fashion Product & Operations
- Fashion Marketing
- Fashion Merchandising & Buying
- Fashion Retail Management
Based on abilities and acquired skills, Fashion Marketing Management graduates qualify for jobs in fashion production (Fashion Merchandiser), fashion companies (Fashion Buyer, Communications Manager, Marketing Manager, Operations Manager, Strategic Marketing Planner), distribution (Retail Manager, License Manager, Sales Manager) as well as Freelance Project Managers and Entrepreneurs in the fashion and luxury fields.