Luxury Business

The State of the Art Executive
Mentorship by Laudomia Pucci di Barsento

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Luxury Business is a masterpiece program on cultural business and the business of culture, to create the Chief Executive Officer for all luxury categories. This is the one who, levering on heritage or innovation, manages small companies or finance-driven cartels, conquers mature or emerging markets, and makes the dream come true.

Luxury Business features 7 in-depth and intensive modules, Craftsmanship, Design, Quality, Price, Prestige, Lifestyle, Brand. Each module includes a training project, plus a final project based on Uniqueness, where students implement their own business formula to a new start-up or to an existing company.

This master’s course includes many field trips, including one week in Paris accompanied by Linda Loppa, and internship opportunities. Classes focus on hands-on materials and are run by teachers and guests from the industry, who then act as one-to-one consultants during the final projects, which are presented in front of headhunters, investors and human resource managers.

Lessons take place from April to December and amount to a total of 700 contact hours. There is the possibility of completing the course with an internship in a fashion company, leading to the overall obtainment of 80 credits. English language proficiency and attendance are required. Candidates with work experience or relevant studies in fashion and related fields will be selected after a enrolment questionnaire and an interview with the course’s leading teacher.

Study Plan

Insights and understanding of the key factors that make up the industry, mixing heritage, innovation and paradoxical management.

The product formula that creates the legacy of a label, how to make it viable, financially sustainable and available whilst maintaining the original magic.

The start-up line in a traditional horizontal and in a contemporary vertical supply chain, how to create intrinsic quality with no compromises.

Distribution, logistics, sales and customer relationship management in b2b and b2c, how to make a three years business plan for maximising profits.

New buying and merchandising formulas in retail and wholesale environments that can make the difference in the perception of the client.

Understanding the life of luxury at different aspirational levels, from the most personal and private services to the total category extension.

The long term value beyond the everyday business, how to shape the identity of a luxury brand, launch it and manage it for growing its equity.

Create an original and authentic business formula for a start-up or an existing company, a personal project by the student with one-to-one tutorship.

Career Opportunities

Luxury Business opens the doors to a career as an executive or entrepreneur in many categories including Fashion, Leather Goods, Perfumes, Fine Jewellery, Antiques, Pens & Watches, Cars, Yachts, Interior Design, Real Estate, Hotels, Food, Wine & Spirits, Wellness, and Art as the ultimate expression of a unique lifestyle.


Laudomia Pucci di Barsento
CEO of Emilio Pucci
Laudomia Pucci is the Deputy Chairman and Image Director of Emilio Pucci, and since 2014 has been the acting CEO of the iconic company founded by her father, Emilio Pucci. Mrs Pucci has lead the international expansion of the house during the purchase by luxury group LVMH, and alongside current Creative Director Massimo Giorgetti. Laudomia Pucci contributes further to the fashion industry as a Vice President of Altagamma, and board member of Pitti Immagine, Polimoda, Sotheby’s, and the Palazzo Strozzi Foundation, and in 2010 was named a Chevalier des Arts et des Lettres by The Minister of French Culture Frédéric Mitterrand.