Fashion Art Direction

Opposable Thumbs and a Good Eye

There is nothing like having the right idea for an award-winning fashion campaign, designing the much-awaited logo for a notorious top-notch luxury brand, or signing a super-cool editorial for a quintessential avant-garde designer.


  • Level: Undergraduate
  • Duration: 4 years
  • Cost:18,000 per year
  • Language: English
Are you inspired by this course?
Start:September 26th 2022
End:June 17th 2023


The Undergraduate in Fashion Art Direction is a leading creative program, translating a concept into all possible languages —from textual to audiovisual— and shaping Art Directors, Graphic Designers, New Media Experts, Fashion Editors and Fashion Curators who are ready to tackle international multimedia, advertising agencies and creative studios.  

The desire of fame feeds our youth, so perhaps we should stay young forever. From the architecture of an image to a whole editorial issue or from the emotion surrounding a single object to the multidimensional curation of an exhibition space, this creative mind coordinates imaginative projects and artistic teams by feeling the spirit of the time and moving beyond aesthetic conventions. 

This program offers vertical progress, starting with learning basic skills in all areas during the first academic year to practical skills in the third year. Once students' soft skills and sense of leadership are developed, master's level learning is offered in the final year. Horizontal progress is guaranteed with two projects per year and includes a personal portfolio.

Classes are held by teachers from the industry with hands-on materials. Fashion Art Direction students have access to expert guest lectures from visionaries each month, an immense library and computer labs. Field trips to magazine headquarters, agencies, fashion shows, trade fairs and exhibitions are also included in the curriculum.

Candidates with a secondary school (high school) diploma or equivalent are eligible and selected after the admission process. English language proficiency is required. Lessons take place from October to June, and amount to a total of 600 contact hours. The course is completed with an internship in a fashion company at the end of the fourth year. Each academic year is worth 60 credits.

Learning modules

  • Fashion Culture
  • Fashion Aesthetics
  • Art Direction
  • Set & Production
  • Graphic Design & Illustration
  • Fashion Trends
  • Fashion Styling
  • Curation
  • Fashion Media
  • Career Orientation
  • Soft Skills

Career opportunities

Based on abilities and acquired skills, Fashion Art Direction graduates qualify for jobs in creative agencies, museums, magazines, brands and design studios, working as Art Directors, Graphic Designers, Artistic Directors, Illustrators, Photographers, Fashion Trend Forecasters, Editors, Curators, Visual Merchandisers, Strategic Planners, Bloggers, Communications Managers and, ultimately, Creative Directors.


Discover our scholarship opportunities for the upcoming academic year here.

Polimoda will continue monitoring the Italian government’s safety advice and update its procedures as requirements change. Due to Covid 19, field trips and visits that cannot be done safely will be postponed and/or cancelled. If the conditions do not allow an experience on campus, we are prepared and committed to moving courses online until we are able to welcome our students at school.

Featured image: Elisa, Piazza San Lorenzo - Postcards from Florence.

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