- Level: Undergraduate
- Duration: 4 years
- Cost: € 18,000
- Language: English
This program offers vertical progress, starting with the basic skills in all areas during the first academic year to practical skills in the third year. The final year offers master’s level learning, once students’ soft skills and sense of leadership are developed. Horizontal progress is guaranteed with two projects per year and includes a personal portfolio.
Courses are all held by teachers from the industry with hands-on materials. Fashion Art Direction students also have access to expert guest lectures from visionaries each month, an immense library and computer labs. Field trips to magazine headquarters, agencies, fashion shows, trade fairs, exhibitions are also included in the curriculum.
Candidates with a secondary school (high school) diploma or equivalent are eligible and selected after the admission process. English language proficiency is required. Lessons take place from October to June, and amount to a total of 600 contact hours. The course is completed with an internship in a fashion company at the end of the fourth year. Each academic year is worth 60 credits.
First Year: Foundation
Fashion System, Contemporary Fashion, Sociology of Imaginary, Graphic Design, Fashion Marketing, Fashion Operations, Fashion Communications, History of Costume & Iconography, Textile Science, Art & Fashion, Consumer Behavior.
Second Year: Trends & Arts
Trend Forecasting, Color Science & Materials, Fashion Illustration, Fashion Strategy & Development, Typography, Web Content Management, Video Making, Brand Storytelling, Cinema & Fashion.
Third Year: Styling & Industry
Fashion Styling, Fashion Advertising, Photo-Shooting, Copywriting & Planning, Fashion Magazine Content, Event Management, Visual Merchandising, Packaging, Sound Design, Industry Project.
Fourth Year: Personal Branding
Brand Architecture, Brand Management, Design Management, Fashion Futures, Art & Fashion Curation, Personal Branding, Fashion Leadership and Public Speaking, Project Management, Fashion Portfolio.
Upon successful completion of the undergraduate program, students will be able to:
- Create written and visual communications for fashion brands via multi-disciplinary practices.
- Develop personal taste and style by feeling the spirit of the times, moving beyond aesthetic conventions.
- Examine the theory behind visual communication, art, language, architecture, sociology, anthropology, semiotics and advertising.
- Develop original formats and creative outcomes that provide engaging experiences for multiple audiences from art exhibitions to fashion shows.
- Critique and evaluate creative solutions in terms of their suitability to the original brief, advertising message, environment, ethical context and target audience.
Based on the student’s personal abilities and the skills acquired, the course qualifies graduates for jobs in creative agencies, museums, magazines, brands, and design studios, working as Creative Directors, Art Directors, Graphic Designers, Illustrators, Fashion Developers, Photographers, Stylists, Fashion Trend Forecasters, Editor, Curators, Visual Merchandisers, Strategic Planners, Bloggers, Communications Managers, and Brand Managers.