- Level: Undergraduate
- Duration: 4 years
- Cost: € 18,000 per year
- Language: English
The Undergraduate in Fashion Art Direction is a leading creative program, translating a concept into all possible languages —from textual to audiovisual— and shaping Art Directors, Graphic Designers, New Media Experts, Fashion Editors and Fashion Curators who are ready to tackle international multimedia, advertising agencies and creative studios.
The desire of fame feeds our youth, so perhaps we should stay young forever. From the architecture of an image to a whole editorial issue or from the emotion surrounding a single object to the multidimensional curation of an exhibition space, this creative mind coordinates imaginative projects and artistic teams by feeling the spirit of the time and moving beyond aesthetic conventions.
This program offers vertical progress, starting with learning basic skills in all areas during the first academic year to practical skills in the third year. Once students' soft skills and sense of leadership are developed, master's level learning is offered in the final year. Horizontal progress is guaranteed with two projects per year and includes a personal portfolio.
Classes are held by teachers from the industry with hands-on materials. Fashion Art Direction students have access to expert guest lectures from visionaries each month, an immense library and computer labs. Field trips to magazine headquarters, agencies, fashion shows, trade fairs and exhibitions are also included in the curriculum.
Candidates with a secondary school (high school) diploma or equivalent are eligible and selected after the admission process. English language proficiency is required. Lessons take place from October to June, and amount to a total of 600 contact hours. The course is completed with an internship in a fashion company at the end of the fourth year. Each academic year is worth 60 credits.
Mentor for the 4th year
Elise By Olsen
Elise By Olsen is an editor, publisher and curator. With an expansive list of art and fashion projects, she has collaborated with institutions such as British Fashion Council, 89plus (Hans Ulrich Obrist and Simon Castets), Business of Fashion, Thaddaeus Ropac, Central Saint Martins, TEDx, and brands such as Galeries Lafayette, SSENSE and Gucci. She currently serves as the Editor-in-Chief of Wallet, a new publication dedicated to critical dialogue within the fashion industry: the business, the money, the politics. In Wallet’s past issues, she has examined topics such as authority, publishing and education, speaking to the major financial and political clout of an increasingly global industry. Prior to founding Wallet, Elise was internationally recognized as “the world’s youngest editor-in-chief” at age 13 in international press. Her first publication, Recens Paper, is a renowned youth culture magazine, from which she has now resigned.
Mentor for the 4th year
Morteza Vaseghi is a multi-disciplinary designer & art director with an interest in image-making and video. Born in Tehran, with studies in graphic design and illustration at the University of The Arts, London College of Communication, Vaseghi has worked on global projects within the fashion, art and music industries since 2005. Through research-based design and systematic approach, he works independently and with clients, ranging from individuals to institutions, creating concept-based distinctive results. He is the former art director of Recens Paper, the current art director and designer of Wallet.
- Graphic Design & Illustration
- Fashion Trends & Arts
- Styling & Industry
- Fashion New Media
- Personal Branding
Based on abilities and acquired skills, Fashion Art Direction graduates qualify for jobs in creative agencies, museums, magazines, brands and design studios, working as Art Directors, Graphic Designers, Artistic Directors, Illustrators, Photographers, Fashion Trend Forecasters, Editors, Curators, Visual Merchandisers, Strategic Planners, Bloggers, Communications Managers and, ultimately, Creative Directors.
Watch Elise By Olsen, Editor, Publisher and Curator, share her secrets about being a successful Fashion Editor in the 5th episode of Best Jobs in the World – Stories from the Fashion Industry, a series of open-access video lessons taught by leading fashion industry experts.