- Level: Master
- Duration: 9 months
- Cost: € 28,000
- Language: English
The Master in Fashion Trend Forecasting looks at four key areas. Research: the analysis of data and phenomena. Link: the personal associations, inspirations and moods. Concept: the formulation of trends, counter-trends and sub-trends. Release: the application to product development and communication purposes with presentation materials.
This course features resident teachers from the industry and international guest lecturers, workshops in Paris or London, field trips to the Pitti trade fairs in Florence and Milan Fashion Week. The course is in collaboration with Li Edelkoort’s Trend Union, results in two main projects that are of a level valid in a personal portfolio, and provides internship opportunities.
Lessons take place from April to December and amount to a total of 700 contact hours. There is the possibility of completing the course with an internship in a fashion company, leading to the overall obtainment of 80 credits. English language proficiency and attendance are required. Candidates are eligible and selected after the admission process.
Upon completion of the Master, students will be automatically given the possibility to partake in the Polimoda Talent program.
The four key areas. Research, Link, Concept and Release, take concrete form in a study plan made up of ten modules:
- Contemporary Fashion - fashion industry; main players and calendars; key designers, brands and products by concept; collections and fashion shows.
- Fashion Futures - sociology of imaginary; subcultures; fashion archaeology, anthropology and psychology; art & fashion; semiotics; colour theory.
- Fashion Trend Forecasting - contemporary trends; forecasting methodology; trend analysis and application; exhibition, installation and performance.
- Trend Materials - yarns, fabrics and treatments; materials for research; colour practice; usage, references and interactions between colours and materials.
- Fashion Development - trend design research; briefing and mood board creation; materials and art buying; product development; fashion design management.
- Craft to Business - leather materials; vertical supply chain; product communications; business intelligence; start-up and business design.
- Buyology - fashion merchandising (focusing on accessories); consumer behaviour; retail trends (architecture, buying trends, shop formats, packaging).
- Strategic Planning - creative agency; copywriting; mind-mapping; change management; fashion branding & communications, advertising.
- Visual Communications - aesthetics; photology; photography techniques; fashion magazines; graphic design; digital styling; video making.
- Fashion Writing - Fashion journalism; writing techniques for different purposes; blogging; social networking; editorial content management.
Upon successful completion of the master course, students will be able to:
- Fabricate professional trend presentation boards dealing with trends, counter-trends and sub-trends.
- Analyze data and phenomena as related to a strong individual identity.
- Extend and challenge trends, knowledge and practices in fashion entrepreneurship.
- Verify and apply appropriate research methodologies to recognize and analyze alternative sources for identifying global trends.
- Investigate emerging global issues and strategically respond to their impact in the fashion industry.
Philip Fimmano is a contemporary fashion and lifestyle specialist, and expert in trend forecasting. His work with Trend Union, one of the most renowned trend forecasting agencies founded by Li Edelkoort, Bloom magazine and strategic studies for many international brands, has led Fimmano to work in industries as varied as textiles, interiors, food, craft, luxury, travel and retail. He is the Director of the New York-based creative studio Edelkoort Inc., co-founder of Talking Textiles, exhibition curator and invited speaker at Musée du Quai Branly, Nordiska museet, Royal College of Art and five N.I.F.T. campuses across India.