Course
The Master in Fashion Brand Management is the most up-to-date program at Polimoda. It is known for its visionary, active, creative and relational qualities, ideal for individuals sparkling with charisma. Welcome to the big bad world of Brand Managers.
Brand Managers are experts in creating, preserving and reshaping the identity of a brand. They speak to the subconscious and win the battles going on in the minds of consumers. One day, they’ll become the CEO.
This program features three main areas: Vision; the tuning between human, society and industry that makes brands relevant; Management, the strategic marketing of a business model in real case scenarios and Communications, the creation and delivery of a sense-based message to seduce and aggregate.
This intensive specialization program is run by teachers from the industry and international guest lecturers. Field trips to trade fairs, fashion shows, companies and corporate museums are included.
The course includes a total of 700 hours of instructional activities and grants 80 Polimoda credits. The acquisition of credits is contingent upon passing individual subjects.
This course is completed with the possibility of an internship in a fashion company.
Mentorship
Mentors share tools, guidance, motivation and resources with students throughout their program. They play an important role in the professional lives of young students.Â
Stefano Filippelli
Global Vice President of Product for adidas Originals Apparel and Accessories
Stefano Filippelli is a seasoned Senior Executive in the sporting goods industry, with a noteworthy 20-year career, including 13 years at adidas. His professional journey has traversed various industry facets, from retail to go-to-market strategies and product creation. His extensive retail experience provided valuable insights into market trends and consumer preferences, forming a strong foundation for his roles in shaping effective go-to-market and merchandising strategies.
Currently serving as the Global Vice President of Product for adidas Originals Apparel and Accessories, Stefano combines his retail and go-to-market expertise with a holistic approach to product creation and brand development. His ability to seamlessly navigate these critical aspects underscores his versatility and influence in the sporting goods sector.
Stefano’s career has been guided by the mantra of “turning creativity into currency,” emphasizing the transformation of innovative concepts into consumer-centric products that drive revenue. This approach has cemented his reputation as a forward-thinking and practical industry leader.
Outside of his professional pursuits, Stefano is a dedicated researcher of subcultures, with a particular interest in electronic music. His passion for understanding diverse cultural movements adds a purpose-driven dimension to his leadership style.
Curriculum
The curriculum of the course includes a range of subjects that will help students develop their skills and knowledge in the field. Some of the key topics covered include:
- Fashion Foundations
- Brand Management
- Merchandising & Operations
- Fashion Communications
Requirements
In order to be eligible for this course, you will need to be selected after the admission process.
Basic requirements are:
- Curriculum Vitae (CV) with motivation letter
- English language proficiency
- Bachelor’s degree (or equivalent) or professional work experience in a related field
Careers
Brand Manager graduates, formed by a method based on the creation of original materials, can work in a wide range of areas in fashion companies, trend or communications agencies and other industries driven by the expression of identity such as technology, art, publishing, cinema and music.
