Fashion Marketing & Communications

The Beauty of Made in Italy around the world

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The Undergraduate in Fashion Marketing & Communications is multidisciplinary, complete, current, professional, and taught in Italian with a strong international focus. This is a course that promotes immediate entry into the workforce and includes several areas such as product development, company management, marketing trends and brand communications; all interconnected in contemporary fashion practice.

The Undergraduate in Fashion Marketing & Communications offers educational foundations, starting from the first year that features a course in Fashion English as well as the necessary tools for management which are further developed in the second and third years. Preparation for employment becomes clear in the final project, where students must know how to choose appropriate strategies and languages for a specific and real case study.

The course gives students access to Polimoda’s immense library and monthly guest lectures by visionaries and experts in the field. Guided by teachers from the industry who provide original teaching material, throughout the three-year program, students will also visit production sites, companies, trade fairs, and runway shows, and are able to participate in competitions and applied projects with businesses.

Candidates with a secondary school (high school) diploma or equivalent are eligible and selected after the admission process. Italian language proficiency is required. Lessons take place from October to June, and amount to a total of 600 contact hours. The course is completed with an internship in a fashion company or communications company at the end of the third year. Each academic year is worth 60 credits.

Study Plan

First year
Contemporary Fashion; Trend Forecasting (colours and materials); Product Management; Fashion Business; Fashion Operations; Fashion English; Graphic Design (Photoshop); Fashion Marketing; Fashion Communications.

Second year
Fashion Merchandising; Graphic Design (typography); Product Communications; Industry Project; Business Administration; Consumer Behaviour; Event Management; Fashion Buying & Retail Management; Visual Merchandising.

Third Year
e-Commerce; Web Marketing; Account Management; Graphic Design (digital); Advertising; Writing, Blogging & PR; Strategic Planning; Change Management; Brand Management & Communications (book and presentation).

Learning outcomes

Upon successful completion of the undergraduate course, students will be able to:

  • Develop original, creative and out-of-the-box ideas in print, video, packaging and integrated campaigns.
  • Target mass/niche audiences via qualitative and quantitative research to create a communications plan.
  • Utilize omnichannel marketing strategies, persuasion theories and advertising techniques.
  • Create content for magazines, webzines, newspapers, blogs, corporate materials and publications.
  • Effectively deliver formal presentations in front of a variety of live audiences.

Career Opportunities

Graduates in Fashion Marketing & Communication are qualified to work in prominent roles in companies (Marketing Manager, Merchandising Manager, Brand Manager, Product Manager), in distributions (Retail Manager, E-Commerce Manager, Buyer, Visual Merchandiser), and in communications (Communications Manager, Graphic Designer, Fashion Editor, Blogger, PR, Event Manager, Strategic Planner).

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