Fashion Brand Management
Fashion Business · Seasonal
International Fashion Business is an uncompromising program to form a master who leads the business of fashion on a global scale. With an entrepreneurial, administrative and legal approach, this figure exploits the market where it exists and invents one where it does not yet exist. This person dares to take the risk of a decision that has the potential to maximise sales.
This master’s course is composed of three main areas. Company: start-up and project management, finance, legal affairs and human resources. Market: merchandising, strategic and operative marketing, communications. Sales: import-export, overseas commercial development, online and offline distribution.
International Fashion Business is run by teachers with expertise in the industry and international lecturers, includes field trips to a major company, a trade fair and a fashion show, and internship opportunities. The course is completed with two main projects: a startup as a product-driven company and the overseas expansion of a finance-driven label.
The 9 month academic year goes from June to February, totals 700 teaching hours, and is valuable for 80 credits. English language proficiency and attendance are required. Candidates will be selected after a enrolment questionnaire and an interview with the course’s leading teacher.
The key areas of Company, Market and Sales are interlaced in the following eight course modules:
Fashion Business Trends
Fashion systems, key players and calendars; contemporary brands and trends; world business issues; statistics and data mining; business intelligence; case scenario analysis.
Craft to Business
Heritage and innovation; horizontal and vertical supply chain; business model and strategy; entrepreneurship in the new economy; project management; startup management.
Fashion Business Management
Company structure and administration: business planning; key performance indicators; budget and balance sheet; fashion ethics; industrial and institutional relations.
Brand-portfolio management; stock-exchange listing; joint venture and cartelisation; mergers and acquisitions; banking and fundraising; audit and control; crisis management.
Fashion Marketing Management
Product, price, place, promotion; benchmarking and positioning; operative marketing; online and offline distribution; retail and wholesale management.
Fashion Communications Management
Infographics and mind-mapping; strategic planning; corporate communications; fashion advertising and media planning; fashion branding; PR, VIP and social networking.
Fashion merchandising; market attractiveness; creation and management of the sales force; import-export; sub-unit and subsidiary organisation; b2b and b2c account management.
Legal affairs (patents, trademarks, contracts); brand extension and licensing; human resources, coaching and team management; public speaking, negotiation and persuasion.
Endowed with a powerful character, a graduate in International Fashion Business can become an entrepreneur, a project manager or an executive in a fashion company. They are a part of the creative class, and know that being able to calculate and present numbers can boost the growth of an artistic environment like fashion.