Fashion trend forecasting is an art that involves analyzing society through personal associations in order to predict concepts, colors, fabrics, textures, materials and prints that will be presented by fashion brands in their newest collections.
The short course in Fashion Trend Forecasting will provide students with an understanding of how to perform trend research in order to predict and indicate future trends for the fashion industry, researching the real meaning of fashion and its influence on society and its consumers.
The overall goal of this course is to shape fashion trend forecasters who are able to indicate fashion trends by performing in-depth research that comes to life as a mix of data analysis and personal associations towards society.
Through a well-organized research process, students will learn how to examine society and its surroundings. Students will also gain insight into recognizing fashion trends and applying them to specific brands as well as products. Furthermore, they’ll discover the value of selecting visual elements that accurately portray and illustrate trend analysis.
This innovative course will give the possibility of focusing not only on indicating new trends but improving the fashion industry with a mindset that is oriented toward environmental and social sustainability.
The program also includes visits to some of the most iconic fashion venues in Florence, such as: Gucci Garden, the museum dedicated to the Italian fashion house with classic clothing and handbag exhibits, and the Salvatore Ferragamo Museum, a fashion museum dedicated to the life and work of Italian shoe designer Salvatore Ferragamo and his eponymous company.
The main lecturers on this course are industry professionals who have years of experience in the field. They can help students narrow down their career focus and pursue their desired career paths.
Who it's for
This course is for creative individuals new to the field of trend forecasting, who are willing to gain an understanding of how to predict trends for fashion brands and expand their portfolios.
Students will produce a visual portfolio containing the step-by-step process and realization of a fashion trend forecast.
The curriculum of the course includes a range of subjects that will help students develop their skills and knowledge in the field. Some of the key topics covered include:
- Fashion Studies is an interdisciplinary field of research that has produced an extensive repertoire of theories, analyses, and inquiries
- Sociology of the imaginary: the study of the development, structure and functioning of human society
- Contemporary fashion: fashion belonging to or occurring in the present
- Fashion trend forecasting: the art of indicating trends
Application requirements are:
- English language proficiency
Once you complete the short course in Fashion Trend Forecasting, you will receive Polimoda’s Official Certificate of Attendance.
This certificate will strengthen your CV and expand your career opportunities