Fashion Trend Forecasting is an innovative program for a sharp, intuitive mind, the Trend Forecaster. This person is a master of the future, and is constantly moving, researching and finding a golden thread between politics, economics, technology, art, music and therefore fashion. The trend forecaster is the alchemist, arousing desire with new concepts of communications and products.
Fashion Trend Forecasting looks at four key areas. Research: the analysis of data and phenomena. Link: the personal associations, inspirations and moods. Concept: the formulation of trends, counter-trends and sub-trends. Release: the application to product development and communication purposes with presentation materials.
This course features resident teachers from the industry and international guest lecturers, workshops in Paris or London, field trips to the Pitti trade fairs in Florence and to Milan Fashion Week. The course is in collaboration with Li Edelkoort’s Trend Union, results in two main projects that are of a level valid in a personal portfolio, and provides internship opportunities.
The 9 month academic year goes from April to December, totals 700 teaching hours, and is valuable for 90 credits. English language proficiency and attendance are required. Candidates will be selected after a enrolment questionnaire and an interview with the course’s leading teacher.
The four key areas. Research, Link, Concept and Release, take concrete form in a study plan made up of ten modules:
Fashion industry; main players and calendars; key designers, brands and products by concept; collections and fashion shows.
Sociology of imaginary; subcultures; fashion archaeology, anthropology and psychology; art & fashion; semiotics; colour theory.
Fashion Trend Forecasting
Contemporary trends; forecasting methodology; trend analysis and application; exhibition, installation and performance.
Yarns, fabrics and treatments; materials for research; colour practice; usage, references and interactions between colours and materials.
Trend design research; briefing and mood board creation; materials and art buying; product development; fashion design management.
Craft to Business
Leather materials; vertical supply chain; product communications; business intelligence; start-up and business design.
Fashion merchandising (focusing on accessories); consumer behaviour; retail trends (architecture, buying trends, shop formats, packaging).
Creative agency; copywriting; mind-mapping; change management; fashion branding & communications, advertising.
Aesthetics; photology; photography techniques; fashion magazines; graphic design; digital styling; video making.
Fashion journalism; writing techniques for different purposes; blogging; social networking; editorial content management.
A career as Trend Forecaster, whether it is in a company, a magazine, an agency, or a retail environment, requires an independent character, a multidisciplinary approach, the curiosity to process primary and secondary sources, the ability to present in public and the enthusiasm to be contemporary and always ahead of the market.