Fashion Brand Management is the most up-to-date and complete program at Polimoda, for the visionary and active, creative and relational, for someone with a charismatic personality; the Brand Manager. This is a master in creating, preserving, and reshaping the identity of a brand, one who speaks to the subconscious and wins the battle in the consumers’ minds.
This master’s course features three main areas. Vision: the tuning between human, society and industry that makes the brand relevant. Management: the strategic marketing of a business model in real case scenarios. Communications: the creation and delivery of a sense-based message to seduce and aggregate.
Fashion Brand Management is run by teachers from the industry and international guest lecturers. Field trips to trade fairs, fashion shows, companies and corporate museums are included, as well as internship opportunities. The course’s two main projects, rebranding a major label and launching an emerging brand, are tutored by Polimoda’s Director, and are of a quality to present as a personal portfolio.
The 9 month academic year goes from October to June or April to December, totals 700 teaching hours, and is valuable for 80 credits. English language proficiency and attendance are required. Candidates will be selected after a enrolment questionnaire and an interview with the course’s leading teacher.
The areas of Vision, Management and Communications take concrete form in the following modules:
Fashion systems; designers, products and brands by concept.
Sociology of the imaginary; art & fashion; brand ID architecture; mid-term and final project.
Trend methodology, current retail trends, shop formats and strategies, buyology.
Fashion Brand Management
Business model innovation; positioning; commercial development.
Fashion merchandising; collection composition and assortment plans.
Craft to business; supply chain models; statistics & benchmarking; operations.
Fashion Business Administration
Business performance metrics; balance sheets; business plan.
New businesses (patents, trademarks, contracts); brand extensions and licensing.
Brand equity; brand communications; copywriting; strategic media planning.
Press to Impress
Photography and magazines; graphic design; video making and photo shooting.
Creative process; styling a collection; collaboration with design students.
Intensive workshops will be held in the subject of strategic branding, event management, financial management, multikulti, communications 2.0 and brand typography.
A graduate Brand Manager from Polimoda, forged by a method based on the creation of original materials, can work in a wide range of areas in a fashion company, in a trend or communications agency, but also in all other industries driven by the expression of an identity, such as technology, art, publishing, cinema and music.