Course
A fashion business plan is a structured document that provides a detailed outline of a company’s goals and how it plans to achieve them in order to start up a fashion business.
The Fashion Business Plan short course teaches students how to create a fashion business plan, prioritizing innovative ideas for the fashion industry.
The aim of this course is to create a business plan with a well-developed and innovative business model and clear objectives for the different parties involved, such as marketing or financials, in order to define short-term, mid-term and long-term targets. The ultimate goal is to clearly outline your direction and pitch your idea to potential investors in order to start up a fashion business.
Alongside the development of an actual business plan, students will also focus on how to present their idea with a pitch deck presentation and speech, known as the elevator pitch.
During this course students will develop soft skills, such as project management and planning, leadership, delegation & time management, as well as problem solving abilities and the various hard skills required to launch their own start-up company, such as financial management.
The program also includes visits to some of the most iconic fashion venues in Florence, such as: Gucci Garden, the museum dedicated to the Italian fashion house with classic clothing and handbag exhibits, and the Salvatore Ferragamo Museum, a fashion museum dedicated to the life and work of Italian shoe designer Salvatore Ferragamo and his eponymous company.
The main lecturers on this course are industry professionals who have years of experience in the field. They can help students narrow down their career focus and pursue their desired career paths.
Who it's for
This course is aimed at creative individuals and aspiring entrepreneurs who are interested into turning their ideas into start-up companies.
Outcomes
Students will create a business plan, a formal written document containing the goals of their business and the methods and timeframe for achieving these goals. The business plan will also describe the nature of the business, with background information on the organization, its financial projections and the strategies it intends to adopt to achieve its stated targets.
Curriculum
The curriculum of the course includes a range of subjects that will help students develop their skills and knowledge in the field. Some of the key topics covered include:
- Market research: the action or activity of gathering information about consumer needs and preferences
- Fashion Business plan: introduction and definition of the structure
- Entrepreneurial finance: entrepreneurial finance is the section of your business plan that outlines your past, current and projected financial status. This section includes all the numbers and hard data you’ll need to plan for your business’s future and make your case to potential investors
- Public speaking techniques: pitch deck and elevator speech
Requirements
Application requirements are:
- English language proficiency
Certificates
Once you complete the short course in Fashion Business Plan, you will receive Polimoda’s Official Certificate of Attendance.
This certificate will strengthen your CV and expand your career opportunities.
