Fashion e-commerce is the practice of selling and buying fashion and apparel online, ensuring a pleasant experience for consumers.
The short course in Fashion E-commerce aims to provide students with an understanding of the critical success factors of popular fashion e-commerce websites.
Aside from the critical analysis of an e-commerce site, students will learn about the importance of market research and consumer behavior, acquiring the necessary soft and hard skills, such as distribution management and omnichannel management, to improve fashion e-commerce sites and create strategic advantages for fashion brands. They will also discover the critical success factors and Key Performance Indicators (KPI) of successful fashion e-commerce sites.
The program also includes visits to some of the most iconic fashion venues in Florence, such as: Gucci Garden, the museum dedicated to the Italian fashion house with classic clothing and handbag exhibits, and the Salvatore Ferragamo Museum, a fashion museum dedicated to the life and work of Italian shoe designer Salvatore Ferragamo and his eponymous company.
The main lecturers on this course are industry professionals who have years of experience in the field. They can help students narrow down their career focus and pursue their desired career paths.
Who it's for
This course is aimed at creative individuals interested in managing or setting up fashion distribution systems and acquiring the skills to optimize an e-commerce site according to the needs of consumers and the fashion industry.
Students will produce a critical analysis of an existing fashion e-commerce site, indicating its pros and cons as well as strategic recommendations based upon current market requirements with the goal of giving it a competitive advantage.
The curriculum of the course includes a range of subjects that will help students develop their skills and knowledge in the field. Some of the key topics covered include:
- Contemporary fashion: fashion belonging to or occurring in the present
- Fashion communication: the communication of fashion and lifestyle
- E-commerce: the art of selling and buying fashion online
- Omnichannel management: the art of monitoring and managing all of the distribution systems that form part of your sales channels in order to enhance the customer experience
Application requirements are:
- English language proficiency
Once you complete the short course in Fashion E-commerce, you will receive Polimoda’s Official Certificate of Attendance.
This certificate will strengthen your CV and expand your career opportunities.