Business of Fashion
Fashion Business · Undergraduate
Fashion Art Direction is a leading communications program that translates a concept into all possible visual languages. From the architecture of an advertising image to a whole editorial issue, from the emotion that can be created around a single object to the curation of an entire exhibition space, Art Directors coordinate projects and creative teams by feeling the spirit of the time and moving beyond aesthetic conventions.
Fashion Art Direction is 40% Communications, 30% Design, 20% Vision and 10% Business. There is vertical progress, from learning the basic skills in every area in the first year to the most practical skills in the third, and then in the master’s level of the fourth year when soft skills and a sense of leadership are developed. Horizontal progress is guaranteed with two projects per year, executed to a level to include in a personal portfolio.
Courses are all held by teachers from the industry with hands-on materials. Fashion Art Direction students also have access to expert guest lectures from visionaries each month, an immense library and computer labs. Field trips to magazine headquarters, agencies, fashion shows, trade fairs, exhibitions and a one week study in Paris organised by Linda Loppa are also included in the curriculum.
Candidates with a secondary-school (high school) diploma or equivalent are eligible and selected after an enrolment questionnaire and an interview with the course’s leading teacher. English language proficiency is required. Lessons take place from October to June, and amount to a total of 600 contact hours. The course is completed with an internship in a fashion company at the end of the fourth year. Each academic year is worth 60 credits.
Aesthetics; Sociology of the Imaginary; Contemporary Fashion; Fashion Drawing; Fashion Photography; Graphic Design; Costume & Iconography; Fashion Marketing; Fashion Communications.
Trend Forecasting; Colour & Materials; Fashion Illustration; Fashion Strategy & Development, 3D Printing; Typography; Web Content Management; Digital Styling; Video Making.
Fashion Styling; Fashion Advertising; Photo-Shooting; Copywriting & Planning; Fashion Magazine Content; Set Management; Visual Merchandising; Packaging; Smell & Sound Design.
Brand Architecture; Brand Management; Design Management, Fashion Futures; Art & Fashion Curation; Fashion Blogging & PR; Fashion Leadership; Project Management; Fashion Portfolio.
Based on the student’s personal abilities and the skills acquired, the course qualifies graduates for jobs in creative agencies, museums, magazines, brands, and design studios, such as Art Director, Graphic Designer, Illustrator, Fashion Developer, Photographer, Stylist, Trend Forecaster, Editor, Curator, Visual Merchandiser, Strategic Planner, Blogger, Communications Manager, and Brand Manager.