Three Polimoda students are behind the soon-to-be-presented capsule collection which includes Fiorentina’s fourth kit for this season.
The Club, Kappa® and the world-renowned fashion school involved students from the third year of the Fashion Design and Fashion Business courses in an initiative which began last October and the results of which are now set to be revealed. Their task was to come up with the design and launch campaign for the new capsule collection comprising T-shirt, hoodie and fourth kit for the 2023/24 season.
This highly engaging experience came about from the desire of Fiorentina, Polimoda and Kappa® to bring together the different worlds of football, fashion and sports clothing while placing the emphasis on youth, talent, innovation, internationality and, above all, passion for Fiorentina.
The students jumped at the chance to put themselves to the test following the rules, requirements and quirks of the sports business. They studied the club’s history, tradition, fans and visceral bond with Florence to devise proposals using an original, creative international language. Working in teams, each group of three students put forward a proposal that included the capsule collection and launch campaign in accordance with the brief given them by Fiorentina, Polimoda and Kappa®, which they then presented to representatives of the football club.
The winning design was by Noè Falchi (Fashion Design), Giulia Lin and Juliana Llobet (Fashion Business): they created a fun, catchy concept, a blend of history, legend and modernity in an innovative capsule collection that fits in well with the entire 2023/24Kappa® collection.
ACF FIORENTINA is the football team of the city of Florence. Fiorentina is one of the historical teams with a rich tradition in Italian football.
In June 2019, Fiorentina was acquired by President Rocco B. Commisso, who initiated a significant process of innovation in the club in every sector, intending to invest in new infrastructure to enable the Viola team to compete at the highest levels. In this regard, the construction of Viola Park takes shape, the club’s first-ever owned sports center, inaugurated in October 2023, hosting all male and female teams and all Club employees.
Kappa® is one of the brands owned by the BasicNet Group, which also owns Robe di Kappa®, Jesus® Jeans, K-Way®, Superga®, Sabelt®, Briko® and Sebago®, leading brands in the clothing, footwear, and sports and leisure accessories sectors. BasicNet operates across the world through a network of entrepreneurs who are licensed to produce or distribute merchandise from the Group’s brands. BasicNet provides them with research and development services, product industrialization and global marketing. All corporate processes are carried out entirely on the Internet, making BasicNet a “fully web integrated company”. BasicNet’s headquarters are in Turin and the company has been listed on the Italian stock exchange since 1999.