Course
The Undergraduate in Fashion Art Direction is a leading creative program, translating a concept into all possible languages, from textual to audiovisual, and shaping Art Directors, Graphic Designers, New Media Experts, Fashion Editors and Fashion Curators who are ready to tackle international multimedia, advertising agencies and creative studios.
The desire for fame feeds our youth, so perhaps we should stay young forever. From the architecture of an image to a whole editorial issue or from the emotion surrounding a single object to the multidimensional curation of an exhibition space, this creative mind coordinates imaginative projects and artistic teams by feeling the spirit of the time and moving beyond aesthetic conventions.
This program offers vertical progress, starting with learning basic skills in all areas during the first academic year to practical skills in the third year. Once students’ soft skills and sense of leadership are developed, master’s level learning is offered in the final year. Horizontal progress is guaranteed with two projects per year and includes a personal portfolio.
Classes are held by teachers from the industry with hands-on materials. Fashion Art Direction students have access to expert guest lectures from visionaries each month, an immense library and computer labs. Field trips to magazine headquarters, agencies, fashion shows, trade fairs and exhibitions are also included in the curriculum.
Each academic year includes a total of 600 hours of instructional activities and grants 60 Polimoda credits. The acquisition of credits is contingent upon passing individual subjects.
This course is completed with an internship in a fashion company at the end of the fourth year.
Partnership
Partners share tools, guidance, insight and resources with students throughout their program. They play an important role in the professional lives of young students.
Pentagram
Pentagram is a multi-disciplinary, independently owned design studio.
Our work encompasses graphics and identity, strategy and positioning, products and packaging, exhibitions and installations, websites and digital experiences, advertising and communications, data visualizations and typefaces, sound and motion. Our 22 partners are all practicing designers, and whether working collaboratively or independently, they do so in friendship.
Our structure is unique. We are the only major design studio where the owners of the business are the creators of the work and serve as the primary contact for every client. This reflects our conviction that great design cannot happen without passion, intelligence and—above all—personal commitment, and is demonstrated by a portfolio that spans five decades, many industries, and clients of every size.
DJ Stout joined Pentagram as a partner in the Austin office in 2000. In a special 1998 issue, American Photo selected DJ as one of the “100 most important people in photography.” In 2010 DJ Stout was recognized as an AIGA Fellow Award recipient for his exceptional contributions to the field of graphic design. Also in 2010 The Society of Illustrators honored DJ Stout with the national Richard Gangel Art Director Award.
Curriculum
The curriculum of the course includes a range of subjects that will help students develop their skills and knowledge in the field. Some of the key topics covered include:
- Fashion Culture
- Fashion Aesthetics
- Art Direction
- Set & Production
- Graphic Design & Illustration
- Fashion Trends
- Fashion Styling
- Curation
- Fashion Media
- Career Orientation
- Soft Skills
Requirements
In order to be eligible for this course, you will need to be selected after the admission process.
During the application you are required to upload a Portfolio including an overview of your previous work with samples and photos.
Basic requirements are:
- Curriculum Vitae (CV) with motivation letter
- English language proficiency
- Secondary school (high school) diploma or equivalent
Careers
Based on abilities and acquired skills, Fashion Art Direction graduates qualify for jobs in creative agencies, museums, magazines, brands and design studios, working as Art Directors, Graphic Designers, Artistic Directors, Illustrators, Photographers, Fashion Trend Forecasters, Editors, Curators, Visual Merchandisers, Strategic Planners, Bloggers, Communications Managers and, ultimately, Creative Directors.
