Jing Jirat Jitdee

Cool Back Home by Jirat Jitdee follows a group of unruly young men from the Thai countryside who arrive in Bangkok chasing dreams, dressed in a boldly outdated vision of cool shaped by the pop culture of their youth. Loud, confident, and proudly stuck in another era, they stand out in the city without apology. With humor and irony, the collection celebrates their self-belief and carefree attitude, reinterpreting familiar menswear silhouettes through shifting proportions, construction, and context. References range from traditional Thai sarongs to early 2000s Helmut Lang and Carol Christian Poell, while the colour palette draws from the traditional Thai day-of-the-week colours, paired with faded graphics and vintage details. Lightweight cottons, linens, silks, and viscose bring a summery Bangkok warmth to each piece. Cool Back Home is menswear that feels both deeply recognizable and unexpectedly fresh.