Fashion Styling

Say It With The Image
Mentorship by Keanan Duffty

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A breathtaking program to create the Fashion Stylist. This is a master of the image, who’s able to dictate visuals through understanding the language of today’s aesthetic paradigms and shape the collective imaginary of tomorrow. This is an icon-maker, who works closely with designers, video-makers, photographers and artists.

Fashion Styling offers five in-depth modules: Styling a Collection, Still-life Styling, Digital Styling, Editorial Styling and Personal Styling. Each module is composed of dedicated classes and finishes with a project ready to present as a personal portfolio, thereby providing each student with a practical set of skills for the fashion industry.

This intensive specialisation includes classes with resident teachers from the industry, international guest lecturers, a field trip to Paris or London, workshops, attendance to Milan/Florence fashion weeks, internship opportunities, as well as the Venice Biennale and the regular use of a professional photography studio.

Lessons take place from April to December and amount to a total of 700 contact hours. There is the possibility of completing the course with an internship in a fashion company, leading to the overall obtainment of 80 credits. English language proficiency and attendance are required. Candidates with work experience or relevant studies in fashion and related fields will be selected after a enrolment questionnaire and an interview with the course’s leading teacher.

Upon completion of the Master’s students will be automatically given the possibility to partake in the Polimoda Talent 2018/2019 program.

Study Plan

Styling a Collection
Illustrate the inspiration, research and trends behind a collection; accessorize and package a collection by emphasising its emotional value; create all the materials needed to present a collection to stakeholders.

Still-life Styling
Acquire the principles of camera settings and photo composition, the use of props, and learn to apply storytelling techniques in order to transform a simple fashion or luxury object into a must-have symbol.

Digital Styling
Create and manage the entire visual contents and look of a website; promote e-commerce websites through maximising the visual impact; tell a story with differentiating messages across social platforms and blogs.

Editorial Styling
Design a photoshoot and coordinate the image development and selection; conceive and edit promotional images, advertising, advertorial and editorial; organise magazine content relating to the target audience.

Personal Styling
Create and provide consistency for an emerging or established designer’s image; curate a fashion, film, music or art celebrity through the management of their wardrobe and public appearances; create your own persona as successful stylist.

Learning outcomes

Upon successful completion of the master’s course, students will be able to:

  • Develop mental imagery, inventiveness, aesthetic sensibility, personal taste and visual culture.
  • Identify, research, interpret and develop styling concepts working with composition, taste and style, with relevance to current and future trends.
  • Manage all elements and processes behind the creation of a styled image.
  • Develop a strong personal style to showcase in a wide cross-media portfolio.
  • Work with creative directors, designers, photographers, art directors to produce professional and innovative imagery.

Career Opportunities

A career as Fashion Stylist, whether within in a brand, a magazine, retail or freelance, requires organisational skills, research methodology, a sociological overview and understanding, taste for culture and subculture, with the propensity to perform a personal vision from the lucid dream that fuels creativity.

Mentor

Keanan Duffty
Fashion Designer, Musician and Author
Keanan Duffty is an award-winning British fashion designer, educator and author of ‘Rebel, Rebel Anti-Style’ (Rizzoli, 2009). As a member of the Council of Fashion Designers of America, Duffty has worked as Design Director for Aveda, Ben Sherman, Dr. Martens, Gola, Gwen Stefani's LAMB, Reebok, Moods of Norway, and John Varvatos Star USA. In 2007, Duffty collaborated with David Bowie to create a collection for Target, and in 2016 was the curator of the 2016 CFDA Awards’ tribute to Bowie, featuring Tilda Swinton. Duffty also created New York University’s Master of Science program in Fashion Business.