On September 12th, Gianluca Cantaro, Editor-in-Chief of L’Officiel Italia and L’Officiel Hommes Italia, took the Polimoda Rendez-Vous stage for a lecture on the multilayered world of communication, touching on the evolution of fashion publishing and the ever-shifting coexistence of digital and print.
The Sicily-born magazine kingpin boasts an extensive career in media and publishing, previously holding the position of Deputy Editor-in-Chief of L’Uomo Vogue until 2014. Initially a freelance fashion and lifestyle journalist, he has contributed to a variety of Italian and international magazines, including Marie Claire, Cosmopolitan and Il Corriere Della Sera. In 2001 he became Vice Senior Editor of D – la Repubblica delle donne, the Saturday supplement of La Reppublica, before setting down roots as Managing Editor at Condé Nast in 2007.
Cantaro also collaborated on the updated first edition of the “Dizionario della moda” by Guido Vergani and its subsequent English translation. In addition to leading L’Officiel Italia, he is a regular of the education world, often delivering lectures and master classes on fashion journalism, history and trends at top fashion institutions.
During his Rendez-Vous, Cantaro made a compelling case for print publishing today, arguing that if video didn’t kill the radio star, internet won’t kill the magazines.
This rush to follow the speed of the communication today sometimes makes magazines lose their direction, which should simply be ‘to create the dream of fashion.’ And the dream of fashion will keep everything alive forever. You have to have your point of view to create a story worth printing in the pages, something that aims to get people to say, ‘I want to buy this magazine because there is a story that is important for me to read.’ Magazines now are not talking to everybody; we have to understand that we cannot make everybody happy. We have to stick to our own point of view: the point of view is the only difference will be the strength of the strength of a magazine today […] Create something that you can read today, tomorrow or in one year and it’s still a contemporary picture of that time. Only magazines with this strong point of view will be the ones that last.