On Monday, October 7th, esteemed merchandising consultant Anita Wong will take over the Polimoda stage to dissect the anatomy of buying in the fashion industry.
It was the early eighties when Anita Wong began her career in retail, working as a Marketing Officer at Esprit’s first flagship store in Asia. Determined to soak it all in, she started getting her hands dirty, using the experience to build a solid foundation for her future. “I learned everything about retail [at Esprit], the progressive retail system, the unconventional advertising campaigns, the motto ‘Retail is Detail’ and most of all, I learned how to edit and curate a collection, this has been the greatest gift to my career ever since.”
Following five years at the company, Wong met Joyce Ma, founder of Joyce Boutique and empress of Asian fashion. From the late 80s to the 90s, she witnessed the thrill of every season, show and collection. “Fashion was like a kaleidoscope, we were fascinated by the endless creativity of all the talented designers around the world.” Joyce Ma became her life mentor during the glory days of fashion.
Once her time at Joyce Boutique had run its course, Anita moved on to Christian Dior Asia Pacific, joining the company for the Galliano era. It happened to be a controversial time at Dior — Trailer Park, Street Chic, Dior Addict and the birth of the famous Saddle bag. She was responsible for finding a creative way to sell these designs to conservative clients in Asia. “The adventurous design attempts by the talented Galliano were very well received, even sought after. He managed to change the direction of one of the oldest couture houses in Paris.”
After a few years spent at Club 21 in Singapore, the fashion expert returned to Dior, witnessing the arrival of Raf Simons and Maria Grazia Chiuri. In 2016, she decided to explore a new avenue, becoming a merchandising consultant.
With three decades of experience under her belt, the industry leader is ready to share her extensive knowledge with #PolimodaPeople. On the occasion of her Polimoda Rendez-Vous, Anita Wong will discuss the unique qualities one needs to become a successful buyer and the decisions that will take you there.