“Lines liberate. Whether it’s architectural lines, storylines, hemlines or the lines of a song, lines have the power to weave intense emotions and challenge the status quo” the two state in their bright-line brand summary, setting the imaginative tone for their guest lecture on one of the industry’s most down-played driving forces: What is love and what part does it play in creativity?
Is love just an emotion or is it something more? Is it a substance? Is it as suggested in the film Interstellar an “artefact of higher dimensions”? Or, in the view of Nobel Laureate Elie Wiesel, one of 4 essential opposites to indifference? Is it connected to ‘quantum entanglement’, Aldous Huxley’s “visionary experience” or Die Antwoord’s “unexpected”? In this brief exploration of one of humankind’s most profound and volatile themes, Brooke Taylor and Nana Aganovich would like to discuss their experience/s of love and the impact it has had on their lives and work.
Admired by fashion game-changers the likes of Rei Kawakubo and Amanda Harlech, Aganovich’s fresh aesthetic is grounded in sartorial narrative and modern design with a penchant for sculptural silhouettes and political undertones. The pair met in 2002 in London and decided to take on the challenges of building their own ready-to-wear line in 2009 naming the first collection after the essay Let’s Murder the Moonshine by Futurism founder Filippo Tommaso Marinetti. In 2012 the brand moved its headquarters to Paris and was invited to join La Chambre Syndicale du Prêt-à-Porter des Couturiers et Créateurs de Mode’s members two years later.