From January 10th to 13th, Polimoda and its students were among the protagonists of one of the most influential fashion events.
Polimoda kicked off the new year with Pitti Uomo 101, joining international guests, renowned designers and emerging brands to discover the newest trends and talk about fashion.
Villa Favard, Polimoda’s main headquarters, hosted Inner Jardin Noir, an exhibition born from a unique collaboration between artist Sasha Vinci and Ilaria Bellomo, fashion designer and recent graduate as well as Centro di Firenze per la Moda Italiana’s Gala Dinner under the unforgettable frescoes of our gilded hallways to celebrate the launch of Pitti Uomo with some of the biggest fashion figures in the industry.
The Manifattura Tabacchi campus opened its doors to Claudio Marenzi, Chairman Pitti Immagine, Marco Fortis, Managing Director of Edison Foundation and Lecturer of Industrial Economy and Foreign Trade at the Political Science Faculty of Cattolica University of Milan and Erika Andreetta, Partner PwC Italy, Consumer Markets Consulting Leader.
PwC Italia and the Edison Foundation analyzed the prospects of the post-pandemic Italian economic recovery in a special conversation inside Polimoda’s Aula Magna, focusing on the strengths of Italian manufacturing and export activities and the clothing-fashion sector, an economic pillar and an international “ambassador” for Italy.
At the Fortezza da Basso, a stand dedicated exclusively to Polimoda talent featured an installation curated by Fashion Art Direction, Fashion Trend Forecasting and Fashion Styling students Berna Aras, Isabel Costa Araùjo, Jonathan Burdin, Iuliia Dzhobava and Bianca Forsblom alongside “Insiemi Ibridi,” a capsule collection by recently graduated designer Domenico Orefice.
What Happened at Pitti Uomo
Polimoda at Pitti 101 - Through Art, Exhibitions and Fashion Industry
Domenico Orefice and Ilaria Bellomo at Pitti Uomo
What’s more, S | Style, a project curated by fashion journalist Giorgia Cantarini and showcasing menswear brands focused on sustainability and innovation, featured Polimoda people as models.
The international brands featured in the project and worn by our students were from Argentina, France, Hungary, Italy, South Korea, Ukraine, United Kingdom and Thailand, dedicated to ethical principles and sustainable materials.
Sustainable Style Exhibition
Because safety is on everyone’s mind in 2022, here is how Pitti Immagine kept visitors safe.
- 1. Online registration and ticket purchase ahead of the fairs are mandatory.
- 2. Access is allowed only by showing a valid “reinforced” Green Pass (which is the proof of one of the following conditions: vaccination against COVID-19; recovery from COVID-19 within the past six months) and after temperature detection.
- 3. Inside the exhibition venues: mandatory use of FFP2 masks; capacity limits applied to halls with anti-crowd monitoring activities; daily sanitation; sanitizing gel dispensers available.
- 4. Access to indoor dining areas and cafes is only granted with a “reinforced” Green Pass which applies to those vaccinated against or recovered from COVID-19.
- 4bis. Food & beverage distribution and consumption are allowed in dedicated areas only (i.e. inside restaurants and bars, outside food trucks areas): in any case they are not allowed inside pavillions and booths.
- 5. Rapid testing hubs available to visitors in collaboration with the Italian Red Cross.
To learn more, please consult Pitti’s website.
Polimoda at Pitti Schedule
Monday, January 10, 6 pm, by registration
Aula Magna Polimoda, Manifattura Tabacchi, Via delle Cascine 35
PwC Italia and Edison Foundation analyze the prospects of Italy’s post-pandemic economic recovery, focusing on the strengths of Italian manufacturing and export as well as the fashion sector, one of the most important pillars of Italian economy, an “ambassador” of our country around the world. A guest lecture with Claudio Marenzi, Chairman Pitti Immagine, Marco Fortis, Managing Director of Edison Foundation and Lecturer of Industrial Economy and Foreign Trade at the Political Science Faculty of Cattolica University of Milan, and Erika Andreetta, Partner PwC Italy, Consumer Markets Consulting Leader.
Polimoda at Pitti Uomo
January 11-13, appointment only
Polimoda, Villa Favard, Via Curtatone 1
Polimoda presents a preview of Ilaria Bellomo, the homonymous brand founded by the Fashion Design alumna. An installation of garments in dialogue with works by Sicilian artist Sasha Vinci. An alternative dimension, a sort of Black Garden immersed in an undefined time and place; a dreamlike dimension that becomes reality through clothes. Just like material creatures, they come to life and tell their own story.
Pitti, Padiglione Medici, Fortezza da Basso
At the official stand of the school, Polimoda Fashion Art Direction, Fashion Trend Forecasting and Fashion Styling students will curate an exhibition that combines digital narration with a menswear capsule collection by Domenico Orefice, Fashion Design graduate. A project that integrates the active attitude of technical clothing inspired by extreme sports with the excellence of haute couture, for a new luxury that starts with innovation.
Sustainable Style installation Credits:
Photographer Mattia Guolo @mattia_guolo
Styling Giorgia Cantarini @giorgiacantarini