Overview
Step into the dynamic world of fashion event management with this intensive 4-week program that explores the strategic role of fashion events in brand identity, communication, and storytelling. This course centers on the unique demands of fashion events: from runway choreography to backstage operations and creative scenography, offering an immersive experience that mirrors the real-world pace of fashion event production.
Taught by industry professionals and academic faculty from the fashion event and production industry, this program provides a comprehensive exploration of different event formats including runway shows, presentations, product launches, and digital fashion experiences. Students will master both the creative direction behind fashion events and the production mechanics that make them possible, with a strong emphasis on creating meaningful experiences for audiences.
This fashion-specific program draws inspiration from the professional environments of fashion weeks and luxury brand events, blending artistic vision with technical execution. Through workshops, field trips, and guest speaker sessions, students develop practical skills in fashion show production while crafting a polished, professional fashion event proposal ready for their portfolio. The collaborative and creatively stimulating environment prepares students to bring fashion brands to life through exceptional event experiences.
Highlights
- Fashion Specific Expertise: Master the unique demands of fashion events, including runway choreography, backstage operations, and creative scenography
- Industry Immersion: Learn from professionals who work in fashion weeks and luxury brand events, gaining direct real-world context and insights
- Creative & Technical Mastery: Develop both creative direction skills and production mechanics through hands-on workshops and fashion event simulations
- Experience Centered Approach: Focus on creating meaningful, memorable experiences that enhance audience engagement and brand storytelling
- Portfolio Ready Project: Create a comprehensive fashion event concept for a selected brand, complete with visual and written components
Who it's for
This course is suitable for individuals with a strong aesthetic sensibility, passion for fashion culture, and interest in understanding how fashion events bring brands to life.
Perfect for:
- Aspiring fashion event managers and runway producers seeking specialized industry skills
- Emerging fashion communication or marketing professionals wanting to understand the event side of fashion
- Stylists or creative individuals looking to expand their expertise into fashion event production
- Fashion lovers eager to enter the world of fashion experiences and live brand storytelling
- Anyone seeking a collaborative, creatively stimulating environment that mirrors real-world fashion event production
Skills
- Creative direction and ideation through moodboards and concept design workshops
- Fashion performance techniques combining clothing, staging, choreography, and storytelling
- Attention to detail in runway order, scenography, and styling coordination
- Research and trend awareness through brand analysis and industry benchmarking
- Organizational and project management skills including budgeting, timelines, and backstage flow
- Fashion show production covering planning and execution of runway events
- Casting skills to select models that fit a show’s creative vision and production needs
- Problem-solving and adaptability in responding to production challenges
- Communication and presentation skills developed through final pitch and weekly reviews
- Teamwork and collaboration through group projects with assigned production roles
- Strategic understanding of how fashion events enhance brand identity and storytelling
- Analysis of different event formats from runway shows to digital fashion experiences
Skills are acquired through lectures, workshops, group projects, and constructive peer feedback, supported by field trips and guest speaker sessions that provide real-world context and industry insights.
Course Structure
The program includes the following courses:
Cultural and visual insights into the concept of contemporary aesthetics
Live, creative presentation of fashion, combining clothing, staging, choreography, and storytelling, to engage audiences and enhance event experiences in fashion event management
Planning and execution of a runway event, including logistics to showcase fashion collections professionally
Casting in a fashion event management short course covers the process of selecting models that best fit a show’s creative vision and production needs
A fieldtrip or guest lecture provides hands-on, real-world learning through direct experience or expert insights
Insights into graphic design and visual practice
Learning Approach
This intensive 4-week program employs multiple methodologies integrated throughout the course:
- Project Based Learning: Students develop a complete fashion event concept for a selected brand, synthesizing all course learnings
- Design Thinking: Applied to ideation and creative problem-solving in event conceptualization
- Applied Creative Practice: Workshops blend artistic vision with production elements
- Industry Immersion: Professionals provide direct, real-world context through guest lectures and mentorship
Teaching methodologies include short lectures with brand case studies, faculty and guest lectures with industry professionals, creative workshops, mini group and individual projects, independent study supported by Polimoda’s extensive library and research resources, field trips, and personal portfolio development in preparation for employability and career progression.
Outcomes
By the end of the 4 weeks, students will have created:
- A Fashion Event Concept Proposal: A comprehensive visual and written presentation showcasing original event ideation for a selected brand
- A Final Presentation Deck: A professional-grade deck simulating the production of a fashion event, ready for use in a personal or professional portfolio
These deliverables demonstrate students’ ability to integrate creative vision, strategic thinking, and production expertise into cohesive fashion event concepts that bring brands to life through meaningful audience experiences.
Career opportunities
Students who complete this course can pursue a wide range of careers within fashion and lifestyle sectors as:
- Event Manager
- Event Producer
Gateway to further study
This course can serve as an entry gateway into the Undergraduate in Event Management, offering a taste of the methodologies used in the undergraduate program focusing on event management in fashion and entertainment industries, including music and sport events.
Certificates
Students will receive Polimoda’s Official Certificate of Attendance, validating their completion of the short course and demonstrating their specialized knowledge in fashion event management and production.
Requirements
Application requirements are:
- English language proficiency
This course description and indication of fieldtrips is representative but not exhaustive of the full program. Course content can be updated throughout the program to maintain a future-oriented perspective, ensuring all courses taught are current and applicable to the evolving fashion landscape.
