Business of Fashion
Fashion Brand Management · Undergraduate
Fashion Design Management is the new reality program to form the 21st Century designer. This figure is able to write their own destiny by creating a collection with a business model in mind. Endowed with a strategic vision, a complete knowledge of production techniques, and a scientific approach to the market, this designer creates an imposing brand name with real media impact, cutting through the chaos of today’s fashion system.
The Undergraduate in Design Management is 30% Design, 30% Business, 20% Vision and 20% Communications. There is visible vertical progress among the students, from learning the basics of every area in the first year to gaining the ability to create, communicate and merchandise a real collection in the third year, and then up to a master’s level in the fourth year, where students create their own collection, portfolio and brand to be performed in a new-concept fashion show.
Courses are all run by teachers from the industry with hands-on materials. Fashion Design Management students also have access to expert guest lectures each month from visionaries, an immense library, to computer and Design Lab. An intense program of reviews with auditors from the industry, and field trips to companies and fashion shows is organised throughout the four years.
Candidates with a secondary school (high school) diploma or equivalent are eligible and selected after the admission process. English language proficiency is required. Lessons take place from October to June, and amount to a total of 600 contact hours. The course is completed with an internship in a fashion company at the end of the fourth year. Each academic year is worth 60 credits.
Contemporary Fashion; Sociology of Imaginary; Textile Science; Fashion Marketing; Graphic Design I; Fashion Strategy & Development; Fashion Operations; Design Studio I (Pattern Making & Draping); Fashion Design I.
Vintage & Iconography; Colour & Materials, Trend Forecasting; Graphic Design II (3D Printing); Fashion Communications; Fashion Business; Collection Management; Design Studio II (Prototyping); Fashion Design II.
Fashion Writing; Brand Management; Fashion Merchandising; Packaging & Product Communications; Industry Project; Digital Styling & PR; Fashion Styling & Set Design; Design Studio III (Accessories); Fashion Design III.
Brand Architecture; Start-up Management; Design Management; Show Room, Retail, E-Commerce; Art & Fashion Curation; Fashion Design IV; Creative Direction; Fashion Leadership; iSolution (collection, portfolio and brand).
Upon successful completion of the undergraduate course, students will be able to:
Based on the student’s personal abilities and the skills acquired, the course qualifies graduates for jobs in fashion design and management, such as the Creative Director, Fashion Designer, Fashion Coordinator, Collection Manager, Design Manager, Brand Manager, Trend Forecaster, Merchandiser, Product Manager, as well as for the career heading up a new industry-driven Designer Brand with an entrepreneurial attitude.