Leading Teacher, Department of Business
Arianna Mereu is a foresight strategist and trend forecaster who has been advising companies in the fashion and beauty industry for over fifteen years, thanks to methods that integrate trend forecasting with marketing, futures studies, and a continuous cultural research activity.
Since 2013, she has been teaching at several international universities such as Polimoda, where she currently holds the position of Leading Teacher of the Master in Fashion Futures & Foresight Strategies. She also serves as an Advisory Board Member of Fondazione IIF (Italian Institute for the Future).
She works as a Senior Foresight Consultant for international clients and strategy agencies, where she oversees the forecast and foresight part of strategic projects for clients such as Luxottica, Essity, Campari, Nike.