The seventh edition of Polimoda Duets, conducted by Philip Fimmano, Creative Director at Trend Union/Studio Edelkoort and Master in Fashion Trend Forecasting mentor, features a profound interview with Lidewij Edelkoort, Founder of Trend Union and Trend Forecaster.
Locked down together in Cape Town, South Africa, Fimmano and Edelkoort are surrounded by nature as they contemplate the future of fashion and textiles, overconsumption, the Anti-Fashion Manifesto, education, travel and trend forecasting.
“The whole reason fashion was losing it was there was no time for creation, there was only time to make. It was all about marketing and making. This could be an enormous renaissance,” shares Edelkoort on the current pandemic and this moment of revival and change in the fashion industry.
From working with clients such as Disney, Estée Lauder, Galeries Lafayette, GAP, Jean Patou, Joyce, L’Oréal, Mattel, Marks & Spencer, Shiseido and Whirlpool to advising companies in the textile industry like Première Vision, Pitti Filati, Prato Expo, Woolmark, Luigi Botto, Cone Denim, Cerruti, Rubelli, Ermenegildo Zegna, Mohair South Africa, the Netherlands Interieur Instituut and the Como Industrial Union of silk, Edelkoort is one of the world's most famous trend forecasters. If that's not enough, the trend books she creates for Trend Union are sold to companies from Armani to Zegna and from Zara to Prada.
Lidewij Edelkoort | Polimoda Duets #7
Idea: Danilo Venturi
Interview: Philip Fimmano
Video: Piero Fragola & Elephant Studio