Naomi Guzman Duran

Undergraduate in Fashion Design 2025, Mexico, Japan, Malaysia

Naomi Guzman Duran

Undergraduate in Fashion Design 2025, Mexico, Japan, Malaysia

LA COLD STARE

Inspiration

My story behind the collection is about me growing up in Japan as a Mexican, and having experienced life surrounded by two different cultures. I have taken part in many traditional Japanese ceremonies, but also in Mexican traditional festivals. In this collection, I took inspiration from the Japanese coming-of-age ceremony (Seijin Shiki) and the Mexican coming-of-age party (Quinceañera), both of which I experienced. The shapes come from the specific kimono that I wore at the ceremony, and the colors are mainly inspired by my Mexican side. I have created a fusion of both cultures in a playful yet sophisticated style.

Materials

Because they express the fragility and femininity that I wanted to have in my collection, but also because some of them reflect the contrast present in my story.

Collaborations

This collection is realized in collaboration with Anastasia Pavlou, Undergraduate in Fashion Design Management student.

Instagram

Credits: photo by Filippo Fior and Salvatore Dragone / GoRunway

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