We Belong to the Herd: Polimoda Fashion Show 2019 Winner
On Tuesday, June 11th, Polimoda’s top final-year Fashion Design students proudly presented their debut collections to industry insiders and an international jury of influential figures. Diving into the contradictory world of human nature, the young talents brought human instinct to the surface while transforming nature into product on the runway. Stirred by techno-primitive ingenuity, students unveiled …
On Tuesday, June 11th, Polimoda’s top final-year Fashion Design students proudly presented their debut collections to industry insiders and an international jury of influential figures. Diving into the contradictory world of human nature, the young talents brought human instinct to the surface while transforming nature into product on the runway.
Stirred by techno-primitive ingenuity, students unveiled designs deeply centered around the concept of craftsmanship and technology. Jam-packed with fashion industry experts, media, and Polimoda People, the soon-to-be third location of Polimoda went from abandoned warehouse to vibrant Florentine scene.
Influential contemporary fashion figures looked on, reviewed the collections and cast their votes. The jury was composed of Giampiero Bodino (Artistic Director, Richemont), Digital Publisher Bryanboy, Paolo Cigognini (Chief Marketing Officer, Alexander McQueen), Artist Philip Colbert, Emanuele Farneti (Director, Vogue Italia, L’Uomo Vogue), Christina Fontana (Director of Business Development, Alibaba Group), Leaf Greener (Founder and Stylist, LEAF WeChat), Sara Kozlowski (Director of Education and Professional Development, Council of Fashion Designers of America), Hirofumi Kurino (Co-Founder & Creative Advisor, United Arrows), Arby Li (Editor-in-Chief, Hypebeast), Linda Loppa (Advisor of Strategy & Vision, Polimoda), Photographer Sven Marquardt, Mariasole Pastori (Talent Acquisition Manager, Eyes on Talents), Diane Pernet (Founder, ASVOFF), Fabio Piras (Course Director MA Fashion, Central Saint Martins), Laudomia Pucci (Deputy Chairman & Image Director, Emilio Pucci), Luca Rizzi (Tutoring & Consulting Director, Pitti Immagine), Top Model and Activist Lea T, Simon Ungless (Executive Director, School of Fashion, Academy of Art University), Director of Polimoda Danilo Venturi, Alexander Werz (Global Executive Director, Karla Otto) and Bernhard Willhelm (Designer, Bernhard Willhelm). Out of all the heart-stopping collections, one, in particular, brought the jury to their knees; young designer Francesco Malandrini won the Best Collection of 2019 for his menswear collection HERD – la mandria.
for his collection HERD – la mandria
Francesco describes his collection as a reflection on human behavior, twisting menswear through the dualism of compression and expansion. Expressing indefinable feelings of sadness that sometimes loom over us, foam garments represent a shield as well as an obstacle to movement, while still-life prints reworked in vivid unnatural colors remind us of our belonging to the “herd” and our common fate. “There is dignity in little movements, faith in losing. We are beasts among beasts, just tamed by everyday interactions and unpredictable losses.”
Congratulations to Francesco and to all the final-year Fashion Design students who made their official debut in the fashion world. Thank you to everyone who came to the show, and see you next year!