The winner of Polimoda Fashion Show 2018

Sentimental materialism, Giunia Guerrera


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On Tuesday, June 12th, western Florence’s monumental Manifattura Tabacchi transformed, becoming the backdrop for the electro-punk, conscious-driven presentation of Polimoda’s top final-year Fashion Design students.

Reflecting the unclad, industrial setting of the fashion show, students unveiled designs centered on the concept of fashion upcycling, producing collections mindful of how what we produce and wear today will ultimately become the waste of tomorrow. Packed full of fashion industry experts, media, and Polimoda People, the soon-to-be third branch of Polimoda went from barren cityscape to a revitalized center of Florentine life.

Polimoda Show 2018 - Jury

A jury of influential contemporary fashion figures looked on, reviewed the collections and cast their votes. Headed by Steven Kolb, President and CEO of the Council of Fashion Designers of America, the jury was composed of actor and designer Waris Ahluwalia (House of Waris), Diet Prada founders Tony Liu & Lindsey Schuyler, Burak Cakmak (Dean of Fashion, Parsons), Sam Cotton (Head of Menswear, Alexander McQueen), Natalie Gibson (Fashion Print Tutor, Central Saint Martins), Zaim Kamal (Creative Director, Montblanc), Olya Kuryshchuk (Founder & Editor-in-chief, 1 Granary), Hirofumi Kurino (Co-Founder & Senior Adviser for Creative Direction, United Arrows), Linda Loppa (Advisor Strategy & Vision, Polimoda), Antonio Mancinelli (Editor-in-chief, Hearst Magazines Italy), Bruce Pask (Men’s Fashion Director, Bergdorf Goodman), Laudomia Pucci (Deputy Chairman & Image Director, Emilio Pucci), Martyn Roberts (Director, Graduate Fashion Week), Olga Sushko (Editor-in-chief, Vogue Ukraine), An Vandevorst & Filip Arickx (Founders, A. F. Vandevorst), Riccardo Vannetti (Tutorship Director, Pitti Immagine) and Danilo Venturi (Director, Polimoda). Out of all the incredible collections, Giunia Guerrera’s designs wowed the jury. The event was a clear win for the young designer who recently presented her work at this year’s Graduate Fashion Week 2018 in London.


Giunia Guerrera

for her collection Sentimental materialism

For her collection, Giunia reflected on the nature of today’s social media-obsessed world, noting how people accumulate objects to demand attention, morphing and distorting identity to a point of disequilibrium. Born out of these identity musings, Giunia’s collection of rigid silhouettes commands attention, while asymmetrical drapery and printed still life photographs give new life to once-valuable objects deemed worthless today. With brass relics and a call to the bourgeoisie, the designer transformed rubbish materials into innovative luxury garments.

Congratulations to Giunia and to all the final-year Fashion Design students who made their official debut in the fashion world. Thank you to everyone who came to the show, and see you next year!