During the first installment of Talents X Talents, Fashion Design, Fashion Styling and Art Direction students worked with two talented musical artists who participated in the latest edition of X Factor. This project brought together different artistic fields with a common goal in mind: to create something innovative and fresh during this historical moment.
Talents X Talents | MYDRAMA & cmqmartina
Under the guidance of celebrity stylist, creative director and fashion editor Rebecca Baglini, who has styled many celebrities and worked for countless fashion brands, and thanks to the collaboration of a professional team of photographers, stylists and make-up artists, students of the design department brought their creative vision to life by working with two young artists from the contemporary music scene.
"The fashion world, and therefore Polimoda's world, is made of intuition and vision," explains Polimoda Director Massimiliano Giornetti. "Fashion and music are human-centric realms that look for talent in an individual's creative energy. Thanks to this collaboration with Rebecca Baglini, we have united these two fields so students have the opportunity to work with extraordinary artists of our time and achieve something unique.”
The outcome of the collaboration is an epic photography campaign, bringing forward the unique style of the two artists while also giving Polimoda students an extraordinary real-life work experience.
"Fashion and music are human-centric realms that look for talent in an individual's creative energy. Thanks to this collaboration with Rebecca Baglini, we have united these two fields so students have the opportunity to work with extraordinary artists of our time and achieve something unique.”
The garments, made by fashion design students, shined bright with the help of fashion styling students who created the looks and with the vision of art direction students who used their intuition and skills to turn the looks into iconic images. Polimoda students were responsible for creative direction, garment choice, styling and photography, working with both artists and all of the professionals involved.
"With Polimoda, we were able to create a modern creative factory," says Rebecca Baglini. "When working on this kind of project, you have to do it with your heart, with passion and with professionalism. It was beautiful to see two fantastic Italian artists like MYDRAMA and cmqmartina interact with the students. I also want to thank the teams of both artists, their record companies, MYDRAMA's stylist Giulio Casagrande and photographer Alessandro Treves for being great role models during this experience.”
"With Polimoda, we were able to create a modern creative factory. When working on this kind of project, you have to do it with your heart, with passion and with professionalism. It was beautiful to see two fantastic Italian artists like MYDRAMA and cmqmartina interact with the students."
This project delicately pushed students out of their school and academic “comfort zone” by putting them in a real-world environment and showing them what it means to work within the dynamics of the fashion and the music industry. Students learned about linking a point of view with an aesthetic vision in a discipline that isn't fashion, analyzing and interpreting the identity of a client, applying creativity to style and working with a team to harmoniously reach a common goal.
"I think the fusion of different talents is very contemporary,” says Giornetti. "It's also particularly emotional. We're in this historical moment where we are so distant from each other. The possibility of seeing and collaborating with so many creative minds in the same room is like a modern-day gymnasium. Students are given the ability to collaborate and share. That is the essence of what creativity means today."
Photographers Lapo Quagli and Alessandro Treves, stylist Giulio Casagrande, make-up artists Anna Maria Negri and Charlotte Hardy, Polimoda students Cecilia Baistrocchi and Tommaso Palamin for styling, Alessio Boccini, Sofia D'Urbano, Rosanna Galeone and Gabriele Rosati for art direction, Ginevra Allegri (powered by dadsit), Alice Baggio, Nicolas Bollinger, Maria Vittoria Del Rosso, Alessia Dovero, Samuel Lewis, Benedetta Mandoli, Mariia Mustaeva, Polina Popova, Stella Roslund, Viola Ruzza, Serena Schettino, Nicolò Tocco, Edoardo Cavrini, Haigann Fevrier-President, Rex Lee Qi and Pietro Smania for fashion design worked on the project.
Polimoda thanks Sony Music Italy, Columbia Records Italy, DOOM Entertainment, Tuttomoltobenegrazie and Clinica Dischi for the collaboration.
This is only the beginning of exciting collaborations and talents from the worlds of music, cinema, theater and art.