Junior Summer Camp

Let’s Get Circular! The Second Life of Fashion
Inspired by OTB Foundation / In partnership with OTB Group / In collaboration with Pitti Immagine

In a supportive movement that goes from children to children, Polimoda, in partnership with OTB Group, inspired by OTB Foundation and in collaboration with Pitti Immagine, is offering an experience in training and developing creativity for the third edition of Junior Summer Camp, entirely dedicated to the Clean Clothes Campaign and the production chain of clothing. It’s time to teach kids about the ethics and quality of what we wear.

This educational project is aimed at children aged 10 to 13, with the purpose of translating their natural interest in fashion into an artistic and creative journey. Stimulating the imagination and intercultural exchange, Polimoda’s summer camp features a program of lectures and workshops, focusing on the realization of small art pieces and creative visuals dedicated to liberal arts and beauty as seen from the eyes of our children.

The Second Life of Fashion

Environmental and social sustainability have increasingly become a key aspect for fashion firms, especially when it comes to defining new business strategies and launching new collections. This encloses a specific focus also on all aspects related to the product lifecycle, including the impacts of overproduction and end of life choices, that are gaining an ever increasing relevance for the sector. 

2022 Junior Summer Camp will focus on new sustainable trends in an active and playful way, helping kids raise awareness while having fun on a sustainable creative project.

Thanks to the collaboration with OTB Group, the theme of the 2022 Junior Summer Camp is about the second life of fashion, reflecting on what we wear, understanding how our consumer habits can have a strong impact on the environment and the lives of workers and offering the opportunity to re-evaluate material goods to reduce waste and live a more responsible lifestyle.

This summer’s edition is inspired by OTB Group, the international fashion group powering a range of global, unconventional brands, including Diesel, Jil Sander, Maison Margiela, Marni and Viktor & Rolf, and controlling the Staff International and Brave Kid companies. Children will participate in workshops, crafting original visual pieces and using their creations to address their own idea of beauty for the future.

OTB Foundation

OTB Foundation is the non-profit organization of the OTB group, the international fashion group founded by entrepreneur Renzo Rosso, which includes the brands Diesel, Maison Margiela, Marni, Viktor & Rolf, Jil Sander, Amiri and the companies Staff International and Brave Kid. The OTB Foundation has been operating since 2008 with hundreds of social development projects around the world.


The program includes lectures and workshops related to fashion, supervised by teachers with extensive experience in the sector and educators specialized in training courses with children. The ratio of teachers and participants is well balanced, allowing constant support and maximum attention for each child’s individual needs.

The course is divided into two phases:

  • First phase (theoretical): We will get to know the Clean Clothes Campaign and the production chain of clothing through film. Kids will learn about the life cycle of clothing, their environmental impact, the processing stages as well as the living conditions of the workers who produce them. We will explore designers addressing sustainability issues, showing various visual contents. The first phase will end with a brainstorming session.
  • Second phase (practical-creative): In order to suggest a more responsible alternative, or extend the life cycle of the clothes, samples from OTB deadstock will be brought to class and the kids will be asked to make moodboards and drawings of their idea of upcycled garments.


Putting into play critical skills and creativity, garments and fabrics will be given a second life according to the ideas of the kids: clothing will be transformed into new fashion accessories through the use of different techniques.

At the end of the program, kids will be given a showcase space where their creations will be placed, together with their preparatory sketches and moodboards. Lessons will be held in Italian and English, encouraging intercultural exchange between children from all over the world.

Typical day

  • 8:30am - 9am: Welcome
  • 9am - 1pm: Fashion Workshop / Snack / Creative Arts & Play
  • 1pm - 2pm: Lunch at Polimoda
  • 2pm - 4pm: Fashion Workshop/ Creative Arts & Play
  • 4pm - 4:30pm: Snack / End of day


Junior Summer Camp is held in Villa Favard, a splendid Renaissance-style palace surrounded by a large garden on the banks of the Arno river, located a few steps from the historic center and the Santa Maria Novella train station.

The young students will have the classrooms of the institute, the Library – the largest documentation center on fashion in Europe – and the beautiful Villa’s garden, reserved exclusively for the students of the institute, at their disposal.

Junior Summer Camp in Villa Favard, Florence

Previous editions

The Junior Summer Camp was born in 2018 from the desire to contribute to supporting young children and their families through an initiative in favor of the Fondazione Meyer, in collaboration with Pitti Immagine and the Salvatore Ferragamo Museum and under the patronage of the Municipality of Florence.

Thanks to the collaboration with Mattel and Barbie, the theme of the second edition in 2019 was You Can Be Anything, exploring the infinite possibilities every child is given to achieve their dreams. Inspired by the Barbie doll’s multifaceted career, children took part in workshops to craft original pieces, using their creations to address their hopes and dreams for the future.

Junior Summer Camp 2023

  • Duration: 1 week (from Monday to Friday)
  • Start date: July 3rd, 2023
  • Age: 10 to 13 years old
  • Price: TBD
  • Location: Villa Favard, Via Curtatone 1, Florence
  • Languages: Italian and English

We are delighted to announce that we are hard at work on a brand new edition of Junior Summer Camp and expect it to be released in February 2023. Meanwhile, we'd love to talk with all the parents who want to know more about the upcoming course.

Inspired by

OTB Foundation

In partnership with

In collaboration with


For more information on this course, our Orientation team has you covered. We're available from Monday to Friday between 9:00am and 5:00pm CET.

Contact us via email at orientation@polimoda.com or call us at +39 055 2750628.

We’re happy to help in the way that works best for you.