Weekend Programs

In-depth courses to be held Friday through Saturday

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This program has been set up specifically for those who wish to take a deeper look into the world of fashion in a way that is compatible with their busy weekly schedule. Held during the weekends, the course offers professionals or students the possibility to increase their industry knowledge and choose among three topical subject areas.

Future Fashion

What does the future hold for the fashion industry? While the past was all about hand-drawn designs and machine-made clothes, how can we expect today’s production model to evolve? This course provides all the skills needed to face and tame the challenges of future fashion.

Heritage Marketing

A company’s historical heritage is its most precious asset, but how to fully unleash its potential? Is there a way to combine identity, culture and values with economic drivers such as flagship stores, design and brand extension? Learn how to promote a brand by using its very DNA.

Crafted in Italy: tradition vs. innovation

Craftsmanship, attention to detail, quality, style, passion and uniqueness are just some of the key elements that identify the Made in Italy brand. Keeping in consideration both traditional and innovative aspects, the course encompasses past, present and future scenarios of the world-renowned Italian merchandise mark.