The lecture will propose an alternative way of engaging with fashion – an angle that questions the mainstream coverage of the topic which tends to be promotional in tone and whose main agenda is to keep the cogs of consumerism turning. By introducing Vestoj and the ethos behind it, Anja Aronowsky Cronberg wants to encourage thinking around alternative fashion practices, for reading between the lines is the key to becoming an engaged and well-informed consumer and producer of fashion.
Anja Aronowsky Cronberg studied Fine Art and History of Design. After working as the editor of culture magazine Acne Paper, in 2009 she decided to launch her own publication: Vestoj, an annual sartorial journal and full-blown research project based on the interpretation of current thinking and practice around ideas of fashion and its contribution to society. In addition to keeping the papery perfection of Vestoj’s content-packed pages in check, Anja Aronowsky Cronberg also manages the publication’s online platform and a series of performance-based live events that go under the name of Vestoj Salon. She currently lives in Paris, and now produces Vestoj under the partial patronage of London College of Fashion, where she also works as a Senior Research Fellow in Fashion Theory and Practice.