The Art of Selling

Polimoda offers tailor-made course for Kering's The Mall Sanremo


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Polimoda has built its legacy on fostering links with high profile brands, bringing top industry leaders to the institute’s grounds – and vice versa. As a reference point for industry training, the Florentine fashion hub also boasts a history of lending its expertise to company professionals, leading to its latest venture with Kering’s forthcoming Riviera project: The Mall Luxury Outlets in Sanremo, Italy.

Sharing its insight through a tailor-made, customized program, Polimoda has committed to forming a handpicked selection of candidates for the luxury group’s newest outlet, opening applications to Sanremo residents, thereby expanding the reach of its fashion education far beyond the Florence region. Titled The Art of Selling and entirely sponsored by The Mall Luxury Outlets, the course trained 22 students selected by a committee of Polimoda’s top experts, including its Head of Education and Leading Teachers.

From March 27th to April 18th, 2019, students were schooled in a wide range of topics concerning the world of luxury retail; modules included The Art of Selling, Luxury Fashion Market, Luxury Retail Foundation, Visual Merchandising, Consumer Behavior, The Store Manager Experience and a specially formulated final course project. Upon completion of the program, the new professionals were granted a certificate validating their expertise and offered at least one year of employment within the new luxury structure.

Spanning 32,000 square meters, the modern outlet center will exclusively feature top-notch names and luxury goods, including prêt-à-porter, accessories, jewelry and watches, rising six floors above the renowned hotspot of the Italian Riviera. Polimoda’s tailor-made course responds directly to the need to form professionals well equipped in the elusive art of selling, guaranteeing a perfect match between the new talents and the luxury outlet.

We are proud to have collaborated with Polimoda – one of the best fashion schools in the world – for training these students for placement in the world of fashion, an important opportunity for both personal and professional growth. The Mall Luxury Outlets, always on the lookout for young talents, sends its best wishes to the 22 selected candidates for the start of a wonderful career together – a warm welcome to everyone!

Giorgio Motta
Director, The Mall Luxury Outlets, Kering