Polimoda & IFFTI 2015

Momenting The Memento


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Registration is open for the event, Momenting the Memento. As part of the 150th anniversary for Florence as Capital of Italy, Polimoda – international higher education institute for the fashion industry – is preparing to welcome an international audience of fashion professionals, academics, researchers, creatives and lovers of art, fashion, architecture, writing, philosophy and design, for an occasion that will be a cross-cultural and artistic encounter involving the city’s symbolic sites, like Palazzo Vecchio, Opera di Santa Croce, National Central Library, Palazzo Strozzi, and Villa Favard, home to the institute.

Between 12th and 16th May, Florence will be hosting the IFFTI2015International Foundation of Fashion Technology Institutes conference, a foundation that brings together 46 fashion institutes from all over the world – in Italy for the first time. The event is organised by Polimoda, which for the occasion, has devised and organised Momenting the Memento, an international research and networking project to discuss the cultural value of fashion and the future of training, through an interdisciplinary dialogue involving the languages of contemporary art and culture.

From 12th May, Momenting the Memento – curated by Linda Loppa, Director of Polimoda, and organised with the patronage of Florence City Council, Region of Tuscany, National Chamber of Italian Fashion, Centro di Firenze per la Moda Italiana, Pitti Immagine, Confindustria Firenze, and the Chamber of Commerce of Florence and Prato, and the partnership of Moleskine and lettera27 – will involve the city that is the cradle of the Renaissance in a packed programme covering conversations and debates with internationally important guests, installations, performances and video projects in its major locations of art and inspiration.

Fashion, art, architecture, writing and human sciences, in their myriad different interpretations, will be the focus of debate and experimentation, involving 46 institutes from all over the world, 37 nations, 100 international delegates and dialogue with over 500 participants from among young talents, researchers, creatives, artists, and fashion professionals.

As well as speakers at the cycle of talks In Conversation with at the Odeon CineHall and workshops at the Refectory of Santa Croce, including Tim Blanks (Editor-at-large of Style.com), Sissel Tolaas (olfactory researcher and professional in-betweener), Stefan Siegel (Founder of Not Just A Label), Clemens Thornquist (writer, researcher and fashion designer), and Diane Pernet (journalist fashion blogger, founder of ASVOFF Film Festival), the event will be hosted by three internationally famous visionaries: Ou Ning – activist and artistic director of the Bishan Project, who will be bringing Bishan Commune to Italy for the first time at the National Library, Michel Maffesoli, sociologist at the Sorbonne University, Paris and director of Les Cahiers Européens de l’Imaginaire, here with his keynote speech, Dans le creuset des apparences, and Jan Debbaut, Professor of Curatorial Studies (University of Groningen, University College Ghent – KASK) and former Museum Director.

The spotlight will be on the six areas of inquiry, the central themes of the event – BODY / CALLIGRAPHY / CRAFT / DRESS / IMAGERY / SPACE, represented and linked together with 26 installations and performances, and the result of a selection of the very best ideas and projects brought to Polimoda from all over the world, through the IFFTI network. These are projects that can be read in different keys, the result of the multidisciplinary layout put in place by Polimoda, which invite the connection of different areas, but also relate them to a dialogue with their settings, as they adapt to their surrounding space.

A calendar of three special evenings, on 13th, 14th and 15th May, at Palazzo Strozzi, Villa Favard and the Salone dei Cinquecento in Palazzo Vecchio, charming locations, especially opened up for the guests of this event.

The full programme can be seen on the website www.iffti2015.polimodaconference.com, where it is possible to register to attend conferences, including visits to installations and performances (subject to availability).

At the same time as Expo Milano 2015 and the 56th International Art Exhibition by the Biennale di Venezia, which will see international eyes all turned to Italy, IFFTI 2015 and Momenting the Memento represent a new occasion to make the most of the combination of fashion, culture and art that has always been a symbol of Made in Italy all over the world.