Polimoda talks digital in Brazil
From Europe to the southern hemisphere, Polimoda links up with the industry on a global level. Catalyzing conversations across national and cultural borders, the school recently ventured to Brazil for a panel discussion titled “Digital Mutation: New Pathways in Fashion,” addressing the three primary pillars of changes in contemporary fashion: technology, globalization and values. In …
From Europe to the southern hemisphere, Polimoda links up with the industry on a global level. Catalyzing conversations across national and cultural borders, the school recently ventured to Brazil for a panel discussion titled “Digital Mutation: New Pathways in Fashion,” addressing the three primary pillars of changes in contemporary fashion: technology, globalization and values.
In today’s global context, digital connectivity and big data are allowing for data analysis to influence what we design and sell. Moreover, with the rise of connectivity, digital influencers have become a phenomenon, substituting ads, catalogues and campaigns as the link between brand and consumers. Parallel to the influence of digital, a more globalized market has impacted the fashion calendar and raised a new awareness for design plagiarism and cultural appropriation. Ultimately, the way we buy, sell, create and communicate has transformed, leading to evolutions in the both industry and the human values that drive it.
The “Digital Mutations” panel was all about unpacking these changes, inviting our director Danilo Venturi to share his insight on the matter, joined by Christian Resende, owner of the event’s location, Cartell 011, and Ucha Meirelles, digital Influencer, Marie Claire contributor and Brazilian style icon and consultant. Joining the trio was Polimoda alumni, fashion designer and TV host Luisa Farani, who served as the moderator for the panel discussion. Together, the four fashion gurus, respectively titled the Creator, the Style Icon, the Curator and the Mediator, addressed new pathways in fashion, touching on the disparity in advancements in communication versus production.
As stressed by Meirelles, communication in Brazil has taken off, as the country has proved itself influential and agile in digital and online influence. However, this success is less true for the production side, which appears more limited by the factor of time: “It takes centuries to create a real production chain,” stressed Venturi, “not years, centuries. And the European countries that removed their at-home production sites are now regretting this choice, as places like France and England are now having to produce in Italy. Especially in the area of Florence where our school is, we are surrounded by all kinds of production sites […] they choose to produce in this area because quality products require man’s work, handiwork, and this kind of work is all about developing specific skills that take centuries to build.”
In addition, the event’s location, a dynamic concept store respected for its mixing of established brands with young talents, truly spoke to the panel’s conversation surrounding the future of brick-and-mortar and the implementation of human-centric values. Cartell 011 has successfully produced a wide range of youth-oriented events thanks to its multi-dimensional space equipped with a restaurant, exhibition space and store, serving as a cultural platform and multidisciplinary retail space – additionally opening an exclusive Polimoda corner for the occasion.
Bringing together digital influencers, photographer, designers, stylists and PR specialists, the event truly honed in on the evolution of fashion in a global context, providing invaluable insight and points of reflection for the leaders of the future.