Polimoda at Les Journees Particulieres 2018

Aspiring fashion creatives meet Emilio Pucci’s expert hands


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On October 13th and 14th, 2018, Emilio Pucci kicked off the fourth installment of Les Journées Particulières, an event celebrating the Maison’s enduring excellence in craftsmanship and savoir-faire. Anchored in transmitting the brand’s identity and heritage to new generations, Polimoda students played a central role in the engagement, taking part in exclusive tailoring workshops and projects inspired by the Pucci archive.

This year, the LVMH event was held in both its veteran location, the Renaissance-era Villa Granaiolo owned by the Pucci family since the 16th century, and the recently inaugurated Emilio Pucci Heritage Hub. Inside the villa, Polimoda talents joined students from ECAL and Central Saint Martins in the Talent Centre, a multi-purpose space dedicated to training young talent, offering a unique space for the expression of creativity in the fields of art, fashion and design.

Les Journées Particulières 2018

Here, second-year Fashion Technology students, together with two Polimoda alumni currently interning at Pucci, showcased their tailoring skills before a live audience, demonstrating the various stages of garment construction and development using Pucci textiles and printed fabrics. Led by Head Designer Marco Roda, students spent the two weeks prior to the event producing garments in the company’s headquarters in Bologna, joining aspiring creatives with the guidance of experts from the Maison.

In the center of town, Master students in Fashion Styling were involved in the freshly minted Emilio Pucci Heritage Hub, visiting the historic Emilio Pucci Archives and taking part in activities related to cataloguing pieces of the iconic Sala Bianca. During Les Journées Particulières, they put their skills to the test as guides for the exhibits in both locations, additionally aiding Pucci professionals in photographing and cataloging materials.

Les Journées Particulières 2018

The fourth edition of Les Journées Particulières LVMH witnessed over 180,000 guests spanning 14 countries and 56 Maisons. Created in 2011 under the leadership of Antoine Arnault, each year the event showcases the remarkable diversity of métiers and savoir-faire that LVMH Maisons maintain in their activities. This year’s edition comprised sensory and immersive visits highlighting each Maisons’ architectural and cultural heritage, as well as their artisanal expertise and creativity.