The Artist Approaches

Fashion Education meets Marina Abramovic


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Driving fashion education to new heights in the modern-day world of art, Polimoda joins Fondazione Palazzo Strozzi in a special collaboration for Marina Abramović. The Cleaner. The occasion will involve students in an exclusive project on the exhibit, the Palazzo’s first female-artist retrospective surveying the radical creations of a leader of contemporary art.

Life is fast, art must be slow.

Marina Abramovic

In Florence, haven of the Renaissance and originator of modern thought, the blending of fashion and art remains a meld as old as time. The Florentine Renaissance by default entailed the rediscovery of the classical, most especially in its articulation of garb and its shaping of the body it clothed. Today, the exploration of historic fashion-art collisions are rendered public in museums citywide, though they are hardly the whole of the city’s art spectrum. An innovator in touch with its past, Florence has also reestablished itself as a dynamo of the global art scene with Palazzo Strozzi, a contemporary art center that converses the city’s Renaissance past with its vibrating modern-day culture.

Marina Abramovich - press shot

Marina Abramovic, The Artist is Present (2010) | 7-channel video installation, New York | Ph. Marco Anelli

The Palazzo’s current exhibition featuring Marina Abramovic, on show from September 21st, 2018 to January 20th, 2019, gives the performance artist her first opportunity to interact with Renaissance architecture, highlighting her long-standing and enduring relationship with Italy. The exhibition features more than a hundred works of her career stemming from the 1970s to the 2000s, including videos, photographs, paintings, objects, installations and live recreations of her famed performances.

As one of the most famous and controversial figures in contemporary art, Abramovic’s works have revolutionized the idea of performance, testing the limits of the body, the relationship between performer and audience and the boundaries of the mind. With over four decades of art production, she is considered a true veteran of performance art, pioneering the redefinition of the body as related to its observers.

Marina Abramovich - press shot

Marina Abramovic, The House with the Ocean View (2002-2017) | multi-media installation, New York | Ph. Attilio Maranzano

To further explore Abramovic’s experimentation with the body and identity as shaped by garb, Polimoda students will partake in a series of workshops dedicated to her work, an initiative meant to deepen their understanding of the use, study and designing of contemporary art as related to fashion. The lectures and tours will offer diverse means of reading and understanding the exhibition, approaching Abramovic’s work from the historical artistic context in which performance art emerges, the participatory dimension of performance art and the various facets of designing an exhibition.

With Marina Abramovic. The Cleaner, Polimoda places fashion-art medleys in the limelight, further propelling direct links between students and city, and integrating wide-ranging art as a vital component of today’s fashion education.

Marina Abramovich - press shot

Marina Abramovic, The Hero (2001) | single-channel video, Amsterdam | Ph.